Lucra Email Format

Software DevelopmentNew York, United States11-50 Employees

Lucra is a New York-based software developer offering white-label social competition software that helps brands drive revisitation, build customer loyalty, and unlock new revenue streams. The platform enables social tournaments, group play, and peer-to-peer challenges within a brand's existing experiences, while handling payments, compliance, and risk management to facilitate quick deployment. Its client base spans top entertainment, hospitality, and consumer brands, including Five Iron Golf, Puttshack, Backyard Sports, Chess Kings, and TouchTunes.

Based in New York, Lucra serves a range of small to mid-sized brands seeking to deepen guest engagement across entertainment, hospitality, and consumer sectors. A recent development includes a partnership with Tap Ins to embed real-money tournaments and rewards-based competitions into golf-venue guest experiences, with deployments in Overland Park, Kansas. The company has also expanded into real-money play on a portable smart-target golf system.

Sign up for free to view info

Company overview Employee directory