Insights

Strong Industry Position Lucra operates within the dynamic software development and gamification sector, serving prominent entertainment, hospitality, and consumer brands, which highlights its potential for expanding partnerships with companies seeking innovative engagement solutions.

Growth Through Partnerships Recent integrations with platforms like PikMe, FoodFight, and CliqFit demonstrate Lucra’s ability to expand its reach across diverse verticals such as social media, sports, and fitness, presenting sales opportunities in multiple industries.

Recent Executive Hire The appointment of a new chief experience officer signals strategic focus on enhancing user engagement and experience, indicating opportunities to position new features or collaborative initiatives to improve client retention and satisfaction.

Expanding Revenue Streams With a revenue range of 10 to 25 million USD and active engagement with high-profile brands like TouchTunes, Lucra shows strong market traction, suggesting potential for upselling or cross-selling premium gamification solutions.

Financial Investment A significant funding level of 10 million USD combined with strategic partnerships indicates scalability potential, creating opportunities to pitch expanded service offerings or custom solutions that leverage Lucra’s proven technology infrastructure.

Similar companies to Lucra

Lucra Tech Stack

Lucra uses 8 technology products and services including Reddit Ads, Facebook Pixel, Atlassian, and more. Explore Lucra's tech stack below.

  • Reddit Ads
    Advertising
  • Facebook Pixel
    Analytics
  • Atlassian
    Application Development & Management
  • Amazon Web Services
    Cloud Hosting
  • Open Graph
    Content Management System
  • Webpack
    Development
  • GraphQL
    Programming Languages
  • Appium
    Testing And Qa

Media & News

Lucra's Email Address Formats

Lucra uses at least 1 format(s):
Lucra Email FormatsExamplePercentage
First@lucrasports.comJohn@lucrasports.com
46%
Middle@lucrasports.comMichael@lucrasports.com
4%
First@lucrasports.comJohn@lucrasports.com
46%
Middle@lucrasports.comMichael@lucrasports.com
4%

Frequently Asked Questions

What is Lucra's official website and social media links?

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Lucra's official website is lucrasports.com and has social profiles on LinkedInCrunchbase.

What is Lucra's NAICS code?

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Lucra's NAICS code is 5112 - Software Publishers.

How many employees does Lucra have currently?

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As of December 2025, Lucra has approximately 32 employees across 3 continents, including North AmericaEuropeSouth America. Key team members include Cto: M. S.Chief Operating Officer: M. M.Chief Experience Officer: C. S.. Explore Lucra's employee directory with LeadIQ.

What industry does Lucra belong to?

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Lucra operates in the Software Development industry.

What technology does Lucra use?

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Lucra's tech stack includes Reddit AdsFacebook PixelAtlassianAmazon Web ServicesOpen GraphWebpackGraphQLAppium.

What is Lucra's email format?

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Lucra's email format typically follows the pattern of First@lucrasports.com. Find more Lucra email formats with LeadIQ.

How much funding has Lucra raised to date?

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As of December 2025, Lucra has raised $10M in funding. The last funding round occurred on Dec 05, 2024 for $10M.

When was Lucra founded?

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Lucra was founded in 2019.

Lucra

Software DevelopmentNew York, United States11-50 Employees

Lucra provides white-label social competition software that helps brands drive revisitation, build customer loyalty, and unlock new revenue. Our technology encourages your users to engage in social tournaments, group play, and peer-to-peer challenges directly within your existing experience. We handle all payments, compliance, and risk management, allowing you to quickly implement our solution to drive more traffic, increase user engagement, and generate new revenue. Lucra powers gamification for top entertainment, hospitality, and consumer brands, including Dave & Buster's, Five Iron Golf, Puttshack, TouchTunes, and more.

Section iconCompany Overview

NAICS Code
5112 - Software Publishers
Founded
2019
Employees
11-50

Section iconFunding & Financials

  • $10M

    Lucra has raised a total of $10M of funding over 4 rounds. Their latest funding round was raised on Dec 05, 2024 in the amount of $10M.

  • $10M$25M

    Lucra's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M

    Lucra has raised a total of $10M of funding over 4 rounds. Their latest funding round was raised on Dec 05, 2024 in the amount of $10M.

  • $10M$25M

    Lucra's revenue is estimated to be in the range of $10M$25M

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