Insights

Targeting Entertainment Brands Lucra’s platform is already powering gamification for prominent entertainment and hospitality brands such as Dave & Buster's and Puttshack, indicating strong market acceptance and opportunities for further expansion within the leisure industry to enhance customer engagement and loyalty.

Expanding Partnership Opportunities Recent integrations with platforms like PikMe, FoodFight, and CliqFit demonstrate Lucra’s flexibility in customizing gamified experiences across diverse sectors, presenting a vast potential to onboard new clients in sports, fitness, social media, and event management.

Leverage Recent Growth With revenue estimated between $10 million and $25 million and a successful $10 million funding round, Lucra is positioned for accelerated sales growth, especially as it broadens its client base through strategic integrations and partner collaborations.

Opportunity in Competitive Gaming Lucra's proven expertise in hosting social competitions with real prizes aligns well with the booming esports and casual betting markets, offering a lucrative avenue for sales efforts focused on brands and platforms looking to incorporate competitive elements.

Innovation and Personalization The appointment of a new chief experience officer signals a focus on enhancing user engagement and innovative customer experiences, creating opportunities to position Lucra’s solutions as essential tools for brands aiming to differentiate in crowded markets.

Lucra Tech Stack

Lucra uses 8 technology products and services including Reddit Ads, Facebook Pixel, Atlassian, and more. Explore Lucra's tech stack below.

  • Reddit Ads
    Advertising
  • Facebook Pixel
    Analytics
  • Atlassian
    Application Development & Management
  • Amazon Web Services
    Cloud Hosting
  • Open Graph
    Content Management System
  • Webpack
    Development
  • GraphQL
    Programming Languages
  • Appium
    Testing And Qa

Media & News

Lucra's Email Address Formats

Lucra uses at least 1 format(s):
Lucra Email FormatsExamplePercentage
First@lucrasports.comJohn@lucrasports.com
47%
Middle@lucrasports.comMichael@lucrasports.com
3%
First@lucrasports.comJohn@lucrasports.com
47%
Middle@lucrasports.comMichael@lucrasports.com
3%

Frequently Asked Questions

Where is Lucra's headquarters located?

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Lucra's main headquarters is located at New York, New York United States. The company has employees across 3 continents, including North AmericaEuropeSouth America.

What is Lucra's official website and social media links?

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Lucra's official website is lucrasports.com and has social profiles on LinkedInCrunchbase.

What is Lucra's NAICS code?

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Lucra's NAICS code is 5112 - Software Publishers.

How many employees does Lucra have currently?

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As of March 2026, Lucra has approximately 36 employees across 3 continents, including North AmericaEuropeSouth America. Key team members include Cto: M. S.Chief Operating Officer: M. M.Chief Experience Officer: C. S.. Explore Lucra's employee directory with LeadIQ.

What industry does Lucra belong to?

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Lucra operates in the Software Development industry.

What technology does Lucra use?

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Lucra's tech stack includes Reddit AdsFacebook PixelAtlassianAmazon Web ServicesOpen GraphWebpackGraphQLAppium.

What is Lucra's email format?

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Lucra's email format typically follows the pattern of First@lucrasports.com. Find more Lucra email formats with LeadIQ.

How much funding has Lucra raised to date?

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As of March 2026, Lucra has raised $10M in funding. The last funding round occurred on Dec 05, 2024 for $10M.

When was Lucra founded?

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Lucra was founded in 2019.

Lucra

Software DevelopmentNew York, United States11-50 Employees

Lucra provides white-label social competition software that helps brands drive revisitation, build customer loyalty, and unlock new revenue. Our technology encourages your users to engage in social tournaments, group play, and peer-to-peer challenges directly within your existing experience. We handle all payments, compliance, and risk management, allowing you to quickly implement our solution to drive more traffic, increase user engagement, and generate new revenue. Lucra powers gamification for top entertainment, hospitality, and consumer brands, including Dave & Buster's, Five Iron Golf, Puttshack, TouchTunes, and more.

Section iconCompany Overview

Headquarters
New York, New York United States
NAICS Code
5112 - Software Publishers
Founded
2019
Employees
11-50

Section iconFunding & Financials

  • $10M

    Lucra has raised a total of $10M of funding over 4 rounds. Their latest funding round was raised on Dec 05, 2024 in the amount of $10M.

  • $10M$25M

    Lucra's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M

    Lucra has raised a total of $10M of funding over 4 rounds. Their latest funding round was raised on Dec 05, 2024 in the amount of $10M.

  • $10M$25M

    Lucra's revenue is estimated to be in the range of $10M$25M

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