Insights

Strong Market Position Lucra has established itself as a leading provider of social competition software with high-profile clients like Dave & Buster's and Puttshack, demonstrating a robust presence in the entertainment and hospitality markets which presents opportunities for expanding into similar sectors seeking engaging customer loyalty solutions.

Recent Significant Investment The company secured $20 million in Series B funding from prominent investors including ARK Invest, indicating strong growth potential and financial stability, making it appealing for partners interested in innovative, scalable gamification platforms.

Innovative Technology Integration Lucra specializes in integrating real-money tournaments, rewards, and social challenges directly within existing customer experiences, offering a valuable proposition for brands looking to enhance engagement and monetization through gamified solutions.

Growing Market Trends With recent partnerships such as the one with Tap Ins and launches involving portable golf systems, Lucra is positioned to capitalize on the rising trend of real-money gaming and location-based entertainment, opening avenues for targeted B2B sales.

Versatile Client Base Serving diverse sectors including entertainment, hospitality, and gaming, Lucra’s adaptable platform can be tailored to various industries, providing multiple opportunities for cross-sector business development and expanding into new markets seeking interactive loyalty and engagement solutions.

Similar companies to Lucra

Lucra Tech Stack

Lucra uses 8 technology products and services including Reddit Ads, Facebook Pixel, Atlassian, and more. Explore Lucra's tech stack below.

  • Reddit Ads
    Advertising
  • Facebook Pixel
    Analytics
  • Atlassian
    Application Development & Management
  • Amazon Web Services
    Cloud Hosting
  • Open Graph
    Content Management System
  • Webpack
    Development
  • GraphQL
    Programming Languages
  • Appium
    Testing And Qa

Media & News

Lucra's Email Address Formats

Lucra uses at least 1 format(s):
Lucra Email FormatsExamplePercentage
First@lucrasports.comJohn@lucrasports.com
93%
Middle@lucrasports.comMichael@lucrasports.com
7%

Frequently Asked Questions

Where is Lucra's headquarters located?

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Lucra's main headquarters is located at New York, New York United States. The company has employees across 3 continents, including North AmericaEuropeSouth America.

What is Lucra's official website and social media links?

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Lucra's official website is lucrasports.com and has social profiles on LinkedInCrunchbase.

What is Lucra's NAICS code?

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Lucra's NAICS code is 5112 - Software Publishers.

How many employees does Lucra have currently?

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As of April 2026, Lucra has approximately 36 employees across 3 continents, including North AmericaEuropeSouth America. Key team members include Cto: M. S.Chief Operating Officer: M. M.Chief Experience Officer: C. S.. Explore Lucra's employee directory with LeadIQ.

What industry does Lucra belong to?

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Lucra operates in the Software Development industry.

What technology does Lucra use?

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Lucra's tech stack includes Reddit AdsFacebook PixelAtlassianAmazon Web ServicesOpen GraphWebpackGraphQLAppium.

What is Lucra's email format?

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Lucra's email format typically follows the pattern of First@lucrasports.com. Find more Lucra email formats with LeadIQ.

How much funding has Lucra raised to date?

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As of April 2026, Lucra has raised $10M in funding. The last funding round occurred on Dec 05, 2024 for $10M.

When was Lucra founded?

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Lucra was founded in 2019.

Lucra

Software DevelopmentNew York, United States11-50 Employees

Lucra provides white-label social competition software that helps brands drive revisitation, build customer loyalty, and unlock new revenue. Our technology encourages your users to engage in social tournaments, group play, and peer-to-peer challenges directly within your existing experience. We handle all payments, compliance, and risk management, allowing you to quickly implement our solution to drive more traffic, increase user engagement, and generate new revenue. Lucra powers gamification for top entertainment, hospitality, and consumer brands, including Dave & Buster's, Five Iron Golf, Puttshack, TouchTunes, and more.

Section iconCompany Overview

Headquarters
New York, New York United States
NAICS Code
5112 - Software Publishers
Founded
2019
Employees
11-50

Section iconFunding & Financials

  • $10M

    Lucra has raised a total of $10M of funding over 4 rounds. Their latest funding round was raised on Dec 05, 2024 in the amount of $10M.

  • $10M$25M

    Lucra's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M

    Lucra has raised a total of $10M of funding over 4 rounds. Their latest funding round was raised on Dec 05, 2024 in the amount of $10M.

  • $10M$25M

    Lucra's revenue is estimated to be in the range of $10M$25M

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