Insights

Enterprise Partnerships Lucra has established strategic partnerships with prominent entertainment and hospitality brands such as Dave & Buster's, Five Iron Golf, Puttshack, TouchTunes, and Epic Padel. This indicates a strong market presence among large venues and brands looking to enhance customer engagement through gamification, presenting opportunities to target similar industry leaders.

Diverse Market Segments The company's collaborations span various sectors including entertainment, sports, fitness, and charity events. This diversification suggests potential sales opportunities across multiple verticals seeking innovative ways to increase user retention and revenue through social competitions.

Scalable Technology Platform Lucra’s white-label social competition software is designed for quick deployment, handling payments, compliance, and risk management, which appeals to brands seeking efficient integration of gamification features without extensive development. This scalability opens avenues for targeting mid-sized and large enterprise clients aiming for rapid market activation.

Recent Growth & Innovation The company’s recent partnerships with PikMe, FoodFight, and CliqFit, along with the appointment of a Chief Experience Officer, highlight a focus on expanding product capabilities and market reach. These developments signal opportunities to approach similar innovative brands looking to modernize their engagement strategies.

Funding & Revenue Potential With a revenue estimate of $10M to $25M and a recent funding round of $10M, Lucra demonstrates solid financial backing and growth potential. This positions the company as a compelling partner for investment, joint ventures, or scalable enterprise solutions to expand their client base and technology footprint.

Similar companies to Lucra

Lucra Tech Stack

Lucra uses 8 technology products and services including Reddit Ads, Facebook Pixel, Atlassian, and more. Explore Lucra's tech stack below.

  • Reddit Ads
    Advertising
  • Facebook Pixel
    Analytics
  • Atlassian
    Application Development & Management
  • Amazon Web Services
    Cloud Hosting
  • Open Graph
    Content Management System
  • Webpack
    Development
  • GraphQL
    Programming Languages
  • Appium
    Testing And Qa

Media & News

Lucra's Email Address Formats

Lucra uses at least 1 format(s):
Lucra Email FormatsExamplePercentage
First@lucrasports.comJohn@lucrasports.com
93%
Middle@lucrasports.comMichael@lucrasports.com
7%

Frequently Asked Questions

Where is Lucra's headquarters located?

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Lucra's main headquarters is located at New York, New York United States. The company has employees across 3 continents, including North AmericaEuropeSouth America.

What is Lucra's official website and social media links?

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Lucra's official website is lucrasports.com and has social profiles on LinkedInCrunchbase.

What is Lucra's NAICS code?

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Lucra's NAICS code is 5112 - Software Publishers.

How many employees does Lucra have currently?

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As of April 2026, Lucra has approximately 36 employees across 3 continents, including North AmericaEuropeSouth America. Key team members include Cto: M. S.Chief Operating Officer: M. M.Chief Experience Officer: C. S.. Explore Lucra's employee directory with LeadIQ.

What industry does Lucra belong to?

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Lucra operates in the Software Development industry.

What technology does Lucra use?

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Lucra's tech stack includes Reddit AdsFacebook PixelAtlassianAmazon Web ServicesOpen GraphWebpackGraphQLAppium.

What is Lucra's email format?

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Lucra's email format typically follows the pattern of First@lucrasports.com. Find more Lucra email formats with LeadIQ.

How much funding has Lucra raised to date?

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As of April 2026, Lucra has raised $10M in funding. The last funding round occurred on Dec 05, 2024 for $10M.

When was Lucra founded?

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Lucra was founded in 2019.

Lucra

Software DevelopmentNew York, United States11-50 Employees

Lucra provides white-label social competition software that helps brands drive revisitation, build customer loyalty, and unlock new revenue. Our technology encourages your users to engage in social tournaments, group play, and peer-to-peer challenges directly within your existing experience. We handle all payments, compliance, and risk management, allowing you to quickly implement our solution to drive more traffic, increase user engagement, and generate new revenue. Lucra powers gamification for top entertainment, hospitality, and consumer brands, including Dave & Buster's, Five Iron Golf, Puttshack, TouchTunes, and more.

Section iconCompany Overview

Headquarters
New York, New York United States
NAICS Code
5112 - Software Publishers
Founded
2019
Employees
11-50

Section iconFunding & Financials

  • $10M

    Lucra has raised a total of $10M of funding over 4 rounds. Their latest funding round was raised on Dec 05, 2024 in the amount of $10M.

  • $10M$25M

    Lucra's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M

    Lucra has raised a total of $10M of funding over 4 rounds. Their latest funding round was raised on Dec 05, 2024 in the amount of $10M.

  • $10M$25M

    Lucra's revenue is estimated to be in the range of $10M$25M

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