Insights

Innovative Office Transformation Playbook specializes in converting traditional office buildings into high-performance, hospitality-led venues that enhance user experience and asset performance, presenting opportunities to introduce advanced placemaking and operational strategies to property owners seeking modernized, engaging workspaces.

Technology-Driven Engagement With a proprietary platform called Playbook OS and a focus on blending technology with personalized experiences, the company is well-positioned to offer integrated digital solutions and wellness amenities that can appeal to tenants valuing connectivity, health, and productivity initiatives.

Corporate Wellness Focus LulaFit's recent initiatives and partnerships highlight a strong emphasis on employee wellness, fitness, and social engagement, indicating potential opportunities to bundle wellness programs and amenity management services into office reimagination projects.

Market Positioning & Growth Operating within a competitive landscape alongside companies like Vagaro, Mindbody, and ClassPass with a sizable revenue base, Playbook can leverage its boutique, independent approach to differentiate itself and attract property owners looking for customized, innovative asset management solutions.

Financial and Expansion Potential With a revenue between 50 million and 100 million and a focus on transforming and managing assets, there is potential for sales growth through expanded service offerings in property modernization, tenant engagement, and wellness technology integrations aimed at maximizing asset performance.

Playbook Tech Stack

Playbook uses 8 technology products and services including Open Graph, oEmbed, Google Docs, and more. Explore Playbook's tech stack below.

  • Open Graph
    Content Management System
  • oEmbed
    Dev Tools
  • Google Docs
    Documentation Tools
  • Font Awesome
    Font Scripts
  • JSON-LD
    Javascript Frameworks
  • WP Engine
    Platform As A Service
  • Google
    Search Engines
  • Google Analytics
    Web Analytics

Playbook's Email Address Formats

Playbook uses at least 2 format(s):
Playbook Email FormatsExamplePercentage
First.Last@lulafit.comJohn.Doe@lulafit.com
87%
First@lulafit.comJohn@lulafit.com
13%

Frequently Asked Questions

Where is Playbook's headquarters located?

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Playbook's main headquarters is located at 167 North Green Street Chicago, Illinois 60607 United States. The company has employees across 2 continents, including North AmericaSouth America.

What is Playbook's phone number?

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You can contact Playbook's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Playbook's official website and social media links?

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Playbook's official website is playbookexp.com and has social profiles on LinkedIn.

What is Playbook's NAICS code?

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Playbook's NAICS code is 531 - Real Estate.

How many employees does Playbook have currently?

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As of February 2026, Playbook has approximately 103 employees across 2 continents, including North AmericaSouth America. Key team members include Chief Financial Officer: J. W.Vp Of Design Consulting: A. H.Vice President Of Growth: R. M.. Explore Playbook's employee directory with LeadIQ.

What industry does Playbook belong to?

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Playbook operates in the Real Estate industry.

What technology does Playbook use?

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Playbook's tech stack includes Open GraphoEmbedGoogle DocsFont AwesomeJSON-LDWP EngineGoogleGoogle Analytics.

What is Playbook's email format?

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Playbook's email format typically follows the pattern of First.Last@lulafit.com. Find more Playbook email formats with LeadIQ.

When was Playbook founded?

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Playbook was founded in 2014.

Playbook

Real EstateIllinois, United States51-200 Employees

We transform office buildings into thriving hubs of connection, longevity, and productivity. 

Playbook partners with owners to reimagine office assets as high-performance, hospitality-led venues that people love. The result? Assets that outperform. Unlike PE-owned or faceless vendors, we’re a fast-paced, boutique team that embeds directly with your asset team, moving faster, thinking bigger, and delivering strategies that are tailored, not templated.

By blending placemaking, advisory expertise, people, and technology, we turn buildings into living brands. Every detail — from brand to operations — is shaped for its audience and powered by the Playbook OS to deliver personal, valuable experiences.

We’re privately held. Fiercely independent. Relentlessly innovative.

Section iconCompany Overview

Headquarters
167 North Green Street Chicago, Illinois 60607 United States
Phone number
NAICS Code
531 - Real Estate
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    Playbook's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Playbook's revenue is estimated to be in the range of $100M$250M

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