lulafit

Real EstateUnited States51-200 Employees

We transform office buildings into thriving hubs of connection, longevity, and productivity. 

Playbook partners with owners to reimagine office assets as high-performance, hospitality-led venues that people love. The result? Assets that outperform. Unlike PE-owned or faceless vendors, we’re a fast-paced, boutique team that embeds directly with your asset team, moving faster, thinking bigger, and delivering strategies that are tailored, not templated.

By blending placemaking, advisory expertise, people, and technology, we turn buildings into living brands. Every detail — from brand to operations — is shaped for its audience and powered by the Playbook OS to deliver personal, valuable experiences.

We’re privately held. Fiercely independent. Relentlessly innovative.

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