Analytics Expertise LunaMetrics specializes in Google Analytics, Google Tag Manager, and Google AdWords, with recent expansions into Google Data Studio and Google Optimize. This indicates strong upsell opportunities to deepen measurement and experimentation capabilities for clients seeking advanced analytics and performance optimization.

Google Partnerships As a Google Analytics Certified Sales Partner and a partner in initiatives like the Google News Initiative, LunaMetrics has credibility and access to Google's ecosystem. This can be leveraged to co-sell or propose trusted analytics and data-driven marketing solutions to publishers and advertisers.

Acquisition & Growth The company has a history of strategic acquisitions and partnerships under its umbrella through HS2 Solutions and Bounteous, signaling a growth-oriented, integrated digital consulting approach. This presents opportunities to sell end-to-end digital transformation services that combine analytics with UX, development, and marketing.

Mid-market Focus With 11-50 employees and annual revenue in the $1M-$10M range, LunaMetrics targets mid-market clients who require expert analytics and data-driven marketing. Sales outreach can prioritize mid-sized brands seeking scalable analytics adoption, tag governance, and ROI justification.

Workshops and Training The firm actively conducts public trainings and workshops on Google tools, indicating a channel for lead generation and early-stage engagement. Proposals can target customers that participate in trainings, offering implementation, ongoing optimization, and managed analytics services to extend the value from training.