Strategic leadership Lux Research recently appointed a new CEO, Greg Schottland, in July 2025, signaling potential strategic shifts and new growth initiatives. Sales opportunities include executive sponsorships for high-level advisory engagements and tailored innovation journeys aligned with the new leadership vision.

Sustainability focus The company emphasizes sustainable innovation and has expanded through acquisitions like MotivBase to enhance predictive anthropology and big data analytics. This positions Lux as a partner for clients pursuing sustainability-driven product design, decarbonization strategies, and circular economy initiatives.

Industry engagement Active participation in events such as World Bio Markets 2025 and Lux Forum Cologne indicates access to a network of bioeconomy, regulation, and foresight stakeholders. Opportunities exist to offer bespoke advisory programs, workshops, and executive briefings to attendees and exhibitors.

Market intelligence Lux blends technology forecasting with consumer insights and rigorous methodologies, appealing to firms needing objective evaluations on tech trends and market viability. Target opportunities include go-to-market strategy work, technology scouting, and competitive landscape analyses for emerging platforms.

Scaleable offerings With a mid-market to upper-mid-market employment scale and revenue in the 50–100 million range, Lux's catalog of research-driven advisory can be packaged as ongoing retainer services, custom research sprints, and subscription models for continuous innovation insights aimed at strategy teams and product leadership.