Insights

Strategic Partnerships LV= General Insurance's recent collaborations with InsurTech Digital, Experian, and Finova highlight ongoing efforts to enhance digital capabilities and innovative solutions, presenting opportunities to offer cutting-edge insurtech integrations or data-driven services.

Customer Base Growth With over 4.5 million customers and plans to expand through diverse product offerings, LV= presents a significant opportunity to cross-sell and upsell products across insurance categories, leveraging their broad consumer reach.

Digital Transformation The appointment of a new Chief Transformation and Technology Officer indicates a focus on digital modernization, open to vendor solutions that support peak operational efficiency, improved customer engagement, or advanced analytics.

Sustainability and Social Initiatives Partnerships with local councils and community safety programs suggest a commitment to social responsibility, creating opportunities to develop or promote insurance products aligned with sustainability and community engagement efforts.

Tech Stack Leveraging LV=’s use of various advanced technologies such as Guidewire, MicroStrategy, and Oracle Essbase indicates receptiveness to comprehensive tech solutions, data analytics, and cloud services that could optimize underwriting, claims, and customer insights.

LV= General Insurance Tech Stack

LV= General Insurance uses 8 technology products and services including Bing Ads, MicroStrategy, Dropbox, and more. Explore LV= General Insurance's tech stack below.

  • Bing Ads
    Advertising Networks
  • MicroStrategy
    Business Intelligence
  • Dropbox
    Digital Asset Management
  • Guidewire
    Insurance Software
  • Atlassian Jira
    Issue Trackers
  • Oracle Essbase
    Middleware Software
  • Glassdoor
    Online Review Management
  • Delinea
    System Security Services

Media & News

LV= General Insurance's Email Address Formats

LV= General Insurance uses at least 1 format(s):
LV= General Insurance Email FormatsExamplePercentage
First.Last@lv.comJohn.Doe@lv.com
94%
FLast@lv.comJDoe@lv.com
3%
First.Middle@lv.comJohn.Michael@lv.com
2%
FirstLast@lv.comJohnDoe@lv.com
1%

Frequently Asked Questions

Where is LV= General Insurance's headquarters located?

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LV= General Insurance's main headquarters is located at Poole, England bh1 2at United Kingdom. The company has employees across 3 continents, including EuropeAfricaNorth America.

What is LV= General Insurance's official website and social media links?

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LV= General Insurance's official website is lv.com and has social profiles on LinkedIn.

What is LV= General Insurance's NAICS code?

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LV= General Insurance's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does LV= General Insurance have currently?

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As of April 2026, LV= General Insurance has approximately 307 employees across 3 continents, including EuropeAfricaNorth America. Key team members include Head Of Data Science: Tech Excellence & Software: A. S.Head Of Pricing Reporting And Analysis: J. B.Head Of Supply Chain Governance And Enablement: T. C.. Explore LV= General Insurance's employee directory with LeadIQ.

What industry does LV= General Insurance belong to?

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LV= General Insurance operates in the Insurance industry.

What technology does LV= General Insurance use?

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LV= General Insurance's tech stack includes Bing AdsMicroStrategyDropboxGuidewireAtlassian JiraOracle EssbaseGlassdoorDelinea.

What is LV= General Insurance's email format?

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LV= General Insurance's email format typically follows the pattern of First.Last@lv.com. Find more LV= General Insurance email formats with LeadIQ.

LV= General Insurance

InsuranceEngland, United Kingdom201-500 Employees

We’re proud to be one of the UK's largest personal lines insurers, with over 4.5 million customers and 4,000 employees. Throughout our 180 year history we have put our people and our customers at the heart of everything we do, because what matters most to you, matters to us too.

In 2017 we became the LV= General Insurance Group (LVGIG) and announced a Strategic Partnership with Allianz Holdings PLC which completed in December 2019. Allianz are now our sole shareholder and we have separated from the LV= Life and Pensions business. Allianz is proud to be the Worldwide Insurance Partner of the Olympic and Paralympic Movements from 2021-2028.

Our goal of growing customer value is underpinned by our vision to be Britain’s best loved. Offering a huge range of general insurance products, from pets to home, car to travel, we serve direct to consumers, as well as through advisers and brokers, and through strategic partnerships with a wide range of organisations. We also own a number of other financial brands including Britannia Rescue, Highway Insurance, and Frizzell.

Section iconCompany Overview

Headquarters
Poole, England bh1 2at United Kingdom
Website
lv.com
NAICS Code
524 - Insurance Carriers and Related Activities
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    LV= General Insurance's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    LV= General Insurance's revenue is estimated to be in the range of $100M$250M

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