Insights

Strategic partnership LV= General Insurance recently operates under Allianz as sole shareholder, indicating strong alignment with a global insurer and potential for collaboration on enterprise solutions, joint product ventures, or cross-sell opportunities within Allianz's ecosystem.

Scale and reach With over 4.5 million customers and 4,000 employees, LV= GIG has substantial market presence in the UK personal lines space, suggesting opportunities for distribution partnerships, agency or broker channel expansions, and scalable technology deployments.

Digital and tech stack LV= employs a mix of advanced analytics and cloud/tech tools (Apache Spark, SAP, Google Ads, Dynatrace, Claude by Anthropic) signaling openness to data-driven InsurTech collaborations, AI services, and modern CX/ops optimization.

Leadership and focus Key leadership roles in transformation and technology indicate a strategic openness to modernization programs, cloud migration, API ecosystems, and vendor partnerships to accelerate customer value and efficiency.

Growth areas Recent product and partnership news including lifestyle equity release and wealth proposition leadership signal an interest in expanding non-core lines and financial services collaborations—presenting cross-sell, product bundling, and advisory tech opportunities.

Similar companies to LV= General Insurance

LV= General Insurance Tech Stack

LV= General Insurance uses 8 technology products and services including Google Ads, Apache Spark, SAP, and more. Explore LV= General Insurance's tech stack below.

Media & News

LV= General Insurance's Email Address Formats

LV= General Insurance uses at least 4 email formats:
LV= General Insurance Email FormatsExamplePercentage
First.Last@lv.comJohn.Doe@lv.com
94%
FLast@lv.comJDoe@lv.com
3%
First.Middle@lv.comJohn.Michael@lv.com
2%
FirstLast@lv.comJohnDoe@lv.com
1%

Frequently Asked Questions

What is LV= General Insurance's official website and social media links?

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LV= General Insurance's official website is lv.com and has social profiles on LinkedIn.

How much revenue does LV= General Insurance generate?

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As of October 2026, LV= General Insurance's annual revenue is estimated to be $100M - $250M.

What is LV= General Insurance's NAICS code?

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LV= General Insurance's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does LV= General Insurance have currently?

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As of October 2026, LV= General Insurance has approximately 281 employees across 3 continents, including Europe, Africa and North America. Key team members include Head Of Pricing Reporting And Analysis: J. B., Head Of Data Science: Technician Excellence & Software: A. S. and Head Of Supply Chain Governance And Enablement: T. C. Explore LV= General Insurance's employee directory with LeadIQ.

What industry does LV= General Insurance belong to?

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LV= General Insurance operates in the Insurance industry.

What technology does LV= General Insurance use?

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LV= General Insurance's tech stack includes Google Ads, Apache Spark, SAP, Sketch, Artifactory, Claude by Anthropic, Atlassian Jira and Dynatrace.

What is LV= General Insurance's email format?

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LV= General Insurance's email format typically follows the pattern of First.Last@lv.com. Find more LV= General Insurance email formats with LeadIQ.
LV= General Insurance logo

LV= General Insurance

InsuranceEngland, United Kingdom201-500 Employees

LV= General Insurance is a UK-based insurer specializing in general or personal lines cover, offering products across pets, home, car, and travel. It serves direct-to-consumer customers as well as advisers, brokers, and strategic partners, providing a broad range of household insurance options. The company counts more than 4.5 million customers and maintains a sizeable workforce. In 2026 LV= joined Experian's customer support hub, a move that broadens its collaborative approach with external partners.

The company is based in Poole, England, and traces a history of roughly 180 years. Allianz has been the sole shareholder since 2019 after a 2017 partnership, and Allianz is the Worldwide Insurance Partner of the Olympic and Paralympic Movements through 2028.

Section iconCompany Overview

Website
lv.com
NAICS Code
524 - Insurance Carriers and Related Activities
Employees
201-500

Section iconFunding & Financials

  • $100M - $250M

    LV= General Insurance's revenue is estimated to be in the range of $100M - $250M

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