Cross Border Alliance Lyon & Turnbull's alliance with Freeman's of Philadelphia creates a proven path to cross-border consignments and buyers. Leverage this relationship to attract US-based estates and collectors through joint auctions, shared valuations, and referral programs that expand international turnover.

Watch Expertise Growth Recent appointment of a head of watches signals a strategic emphasis on high-value timepieces. Develop targeted outreach to watch collectors, estate managers, and European retailers, offering consignments, valuations, and dedicated watch auctions to accelerate category growth.

Specialist Talent Expansion Continued recruitment across Maps, Manuscripts, and Modern & Contemporary art broadens the house's ability to attract rare collections. Create targeted outreach to museums, libraries, and private collectors seeking appraisals and exclusive sale opportunities across multiple categories.

Digital Marketing Potential Active use of digital channels including Google tools, YouTube and Facebook enables scalable worldwide marketing. Propose lead-generation campaigns for valuations, previews, and online bidding, plus co-branded content with partners to boost inbound inquiries.

Prestige Venue Advantage The prestigious Edinburgh HQ and multiple galleries provide a compelling selling venue and regional access. Promote exclusive previews, regional estate sales, and ambassador events to attract high-net-worth consignors in the UK and Europe, while leveraging international partnerships to source consignments.