Global Auction Network Leverage Lyon & Turnbull’s international reach and partnerships (notably with Freeman’s of Philadelphia) to position cross-border consignments and diversified valuation services for high-value estates and collections.

Specialist Growth capitalize on recent hires in watches and modern & contemporary art to target collectors and estates in those verticals, offering tailored consignor services, authentication, and cataloging to boost participation in auctions.

Historic Prestige Highlight the company’s long history and iconic Edinburgh HQ as a differentiator to attract premium consignments from institutions and private collectors seeking provenance-rich, high-value lots.

Event Driven Capitalize on thematic sales like The Ski Sale and other seasonal auctions to package cross-category estates (art, antiques, books, maps) for bundled consignments and increased bidder engagement.

Digital Maturation Emphasize the tech stack and data capabilities (Google Analytics, conversion tracking) to offer targeted marketing programs for consignors, including performance dashboards and ROI reporting to attract larger, repeat consignments.