Acquisition Opportunities Lyons Magnus has recently acquired companies like Health Labs and assets from Hormel Foods, indicating a focus on expanding its product offerings. This presents a sales opportunity for cross-selling to the newly acquired customer base and leveraging the broader portfolio to cater to diverse needs.
Health-Focused Product Line With the launch of Lyons Health Labs specializing in nutritional and health-focused products, there is a niche market segment that the company is tapping into. Sales professionals can explore this growing trend by offering health-conscious solutions to customers seeking such products.
Recall Management Services Despite facing recall issues in the past, Lyons Magnus has shown a commitment to transparency and quality control. Sales reps can position themselves as partners in ensuring food safety with services related to recall mitigation and prevention, offering solutions to maintain customer trust.
Market Trend Predictions By releasing predictions for emerging food and beverage trends, Lyons Magnus showcases thought leadership in the sector. Sales teams can leverage these insights to engage with clients, offering innovative solutions that align with the forecasted trends and stay ahead of the competition.
Competitive Landscape Analysis In comparison to similar companies in the industry like Givaudan, Firmenich, and Kerry Group, Lyons Magnus falls within the same revenue range. Sales professionals can conduct a thorough competitive analysis to identify gaps in the market and position the company's products uniquely to capture more market share.