Løvbjerg
RetailCentral Jutland, Denmark201-500 Employees
Løvbjerg is a mid-sized, family-owned Danish retailer operating discount supermarkets, based in Horsens in Central Jutland. It provides staple goods at fixed discount prices and offers a broad range of organic, gluten-free, sugar-free, Keyhole-labeled and environmentally labeled products at consistently low prices. The retailer also features smaller batches of specialty items at favorable prices and emphasizes assisting customers with larger tasks, such as planning events or selecting wines. The business traces its roots to the 1920s, when founder Christian Løvbjerg opened a shop in Torsted, south of Horsens, and it later expanded to Jutland’s first supermarket in Silkeborg in 1959. Through generations, Erik and Jan C. Løjbjerg joined in 1989, and today the chain is Denmark’s largest family-owned supermarket group, rooted in Horsens and the Central Jutland region.