Market Focus M18 specializes in hospitality, real estate, and design, serving high-profile hotels, towers, and masterplans. This indicates strong potential for upsell in luxury property launches, urban development projects, and architectural/brand collaborations across major markets.

Scale & Acquisition Ownership change: acquired by BerlinRosen in 2023. This may signal expanded capacity, integrated services, and potential cross-sell opportunities with BerlinRosen’s client roster in real estate, politics, and corporate communications.

Digital & Tech Tech stack includes LinkedIn Insight Tag, Sprout Social, Adobe Creative Suite, and collaboration tools. This supports data-driven media outreach, social campaigns, and scalable content production for property launches and hospitality brands.

Revenue Profile Annual revenue in the range of $50M to $100M with a lean employee base. Indicates agility and potential for efficiency-focused expansion services, client venture introductions, and tiered retainer models for large multi-project listings.

Global Reach Headquartered in New York with teams in Miami and Los Angeles, serving US and international clients. Opportunity to pitch cross-market campaigns, regional expansions, and multi-city launch programs leveraging a national/international network.