Market Expansion Rize Stores is actively expanding within Michigan with the recent opening of a new location in Menominee, indicating growth opportunities across the state’s Upper Peninsula and beyond, which can be targeted for additional retail partnerships and supply chain collaborations.

Product Diversification By offering a wide range of THC and CBD products including flower, concentrates, edibles, and tinctures, Rize demonstrates a comprehensive product portfolio, presenting opportunities to develop educational campaigns and bundled product upselling strategies.

Technology Utilization The company's integration of digital tools like Google Tag Manager, social media feeds, and analytics platforms suggests an openness to innovative marketing and customer engagement solutions that can be leveraged to enhance digital outreach and customer loyalty initiatives.

Revenue Potential With revenue estimates between $10M and $25M and ongoing retail expansion, there is significant opportunity to introduce suppliers, technology vendors, and service providers aligned with the cannabis industry’s growth to support operational efficiencies and sales growth.

Industry Positioning Rize’s focus on both medical and recreational cannabis in a developing legal landscape makes it an attractive partner for industry consultants, compliance services, and innovative product suppliers eager to enter or expand within the Michigan market.