Large-scale printing Target MacDermid Graphics Solutions for enterprise-level printing services, highlighting opportunities to upsell advanced digital workflows, high-volume substrates, and scalable production solutions given their positioned dominance in the printing services space.

Sustainability leverage Position sustainability-focused offerings such as eco-friendly inks, waste reduction, and energy-efficient production technologies to align with potential client priorities and differentiate from competitors.

Cloud tech adoption Engage on cloud-based workflows and data-driven marketing: propose integration with Acquia/Drupal environments, Salesforce Marketing Cloud, and OneTrust for better data governance, personalization, and customer lifecycle management.

Market visibility Highlight analytics, lead generation, and attribution capabilities to support marketing and sales alignment, given their use of marketing automation and analytics tools to optimize campaigns.

Competitive positioning Identify cross-sell opportunities with ancillary printing solutions or digital transformation services by benchmarking against peers like Nazdar and Sun Chemical, emphasizing scalable solutions for mid-market to enterprise clients.