Specialization in Historic Preservation MacDonald & Mack Architects has a strong niche in the preservation and restoration of historic structures, indicating opportunities to offer specialized materials, restoration services, and collaborative projects with heritage and cultural institutions.

Regional Expansion Focus With projects concentrated in the Upper Midwest and some reaching as far as Georgia and California, there is potential to expand service offerings and marketing efforts to other regions with a rich historic architecture inventory.

Moderate Revenue Scale Operating within a revenue range of one to ten million dollars, the firm is positioned for targeted growth opportunities, including strategic partnerships and scalable service packages that can attract larger or more complex projects.

Technology Utilization The company's use of modern digital tools such as Squarespace, JSON-LD, and Google Maps suggests openness to integrating innovative tech solutions, presenting opportunities for smart building consultations, digital documentation services, and client engagement platforms.

Industry Network Opportunities Competing with larger firms like Gensler and HDR, MacDonald & Mack can leverage its specialized expertise to differentiate in niche markets, partner on large-scale historic preservation projects, and tap into industry associations for increased visibility and project leads.