Target Large Employers machtfit already demonstrates traction with large German employers (BVG, Deka, DB, KfW, Malteser) and a broad health partner network, signaling a strong opportunity to scale within similar enterprise segments with sizeable workforces. Position machtfit as an enterprise health infrastructure that lets HR and finance set budgets and topics while the system drives targeted activation across the workforce to deliver measurable wellbeing impact.

Measurable ROI The platform’s emphasis on measurable outcomes resonates with CHROs and CFOs. Use this to sell an ROI focused pilot or analytics package that ties utilization and program results to lower absenteeism and higher retention, supported by dashboards from the existing tech stack and case history with current enterprise customers.

Activation Advantage Activation is the core differentiator. Machtfit goes beyond a marketplace by delivering relevance to the right employees, enabling quick pilots and broad usage uplift. Propose industry specific activation playbooks, targeted cohorts (remote, shift workers, managers) and a short timeline to demonstrate value in large accounts.

Partner Ecosystem Leverage the 6500 partner ecosystem to upsell bundled health services and expand offerings beyond fitness into areas such as mental health and prevention. Explore co selling arrangements with insurers or benefits brokers to accelerate penetration in target accounts and strengthen credibility through a ready made partner network.

Growth Readiness Growth readiness and enterprise fit. With a track record of working with big organizations and a lean team, machtfit has scale potential in Germany and beyond. Emphasize readiness to integrate with HRIS and payroll systems and frame expansion as part of a strategic, data driven HR transformation.