Market focus MacKay & Company specializes in heavy-duty markets (commercial on-highway vehicles, construction equipment, farm machinery) and maintains DataMac datasets for replacement parts, tires, and lubricants. Sales opportunities exist in licensing or expanding access to proprietary market reviews and replacement market analytics to OEMs, aftermarket distributors, and component suppliers.

Global partnerships With joint ventures in Brazil, England, France, Germany, and Mexico, there are regional expansion opportunities to cross-sell market intelligence services to multinational customers seeking local insights, as well as potential collaboration on regional studies like European or Latin American aftermarket benchmarks.

Expansion history A track record of launching targeted studies (2021 E-Commerce Parts Purchasing, 2024 Canadian Distribution, Brand Studies, and European index concepts) indicates openness to new research products. Sales teams can leverage this to position upcoming studies or custom research aligned with clients’ channel strategy and e-commerce initiatives.

Sponsorship and events Active participation in industry dialogues such as the Heavy Duty Aftermarket Dialogue suggests opportunities to sponsor, co-host, or present high-value research briefs to fleet operators, dealers, and distributors, generating qualified leads for ongoing advisory or subscription services.

Tech-enabled insights Technology stack includes data visualization and analytics tooling (Chart.js, Google Analytics) and a modern web presence. There is potential for offering client dashboards, data integration services, and ongoing analytics subscriptions that deliver continuous market and performance insights tailored to heavy-vehicle and aftermarket clients.