Acquisition synergies Mackie Financial Group was acquired by The Hilb Group in 2019, creating a platform ideal for cross-selling a broader suite of insurance and risk management solutions. This setup presents an opportunity to expand wallet share within Mackie's client base by offering THG's broader P&C, employee benefits, and personal lines through a coordinated sales approach.

Local SMB opportunities Johnson City and the Blue Ridge region host a substantial base of small to mid-sized businesses with varied insurance needs. Target these firms with bundled commercial insurance, workers' compensation, cyber liability, and employee benefits programs, leveraging Mackie's concierge service and THG's distribution network to win larger commercial opportunities.

Retirement and protection Leadership emphasizes retirement planning and personal service, indicating a ripe market for life insurance and retirement income solutions among existing clients, with potential for cross-sell into broader THG capabilities where applicable.

Tech-enabled needs Mackie's modern tech stack suggests a tech-savvy client base open to digital engagement. This can be leveraged to promote cyber liability and tech errors and omissions for tech-enabled SMBs, as well as to enhance client portals and claims experiences to boost retention and referrals.

Growth opportunities The acquisition by a growing regional platform and the mid-market revenue profile signal readiness for expanded partnerships, carrier access, and new product lines that can accelerate growth in the Blue Ridge region.