Strong Community Ties MacMurray College has demonstrated active engagement with its local community through partnerships with local organizations like the Pony Colt League and the Jacksonville Center for the Arts, presenting opportunities for collaboration with educational, sports, and arts organizations.

Diverse Program Offerings The college focuses on accessible and affordable education with online, blended, undergraduate, and adult learner courses, appealing to a broad demographic which could present cross-selling opportunities for educational technology and financial aid solutions.

Recognition & Prestige Being ranked highly nationally and regionally by Washington Monthly enhances its reputation, which may attract institutional partnerships or sponsorship opportunities to expand its academic and extracurricular programs.

Recent Asset Sales Sale of campus assets like pianos indicates strategic asset management and potential for partnerships related to arts, events, or facility enhancements, opening avenues for enterprise solutions in facilities or event management.

Leadership Changes Recent leadership appointments including a new president and executive hires suggest an openness to innovative initiatives and strategic shifts, providing a pathway to introduce new technology platforms or management consulting services.