Macpac Ltd. Email Format

RetailCanterbury, New Zealand501-1000 Employees

Macpac Ltd. is a retail company specializing in outdoor apparel and equipment. Based in Christchurch, Canterbury, New Zealand, the business traces its roots to 1973 and is described as the country’s original outdoor brand. Its products are designed for outdoor enthusiasts who need gear capable of performing across a range of conditions.

The company targets individual consumers engaged in outdoor activities, offering durable, performance-focused gear. As a mid-sized retailer, it employs several hundred people. In March 2025, Macpac announced a partnership with Brrr, reflecting ongoing collaboration around performance fabrics and sustainability initiatives.

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