Strong Market Presence Macpac is a well-established outdoor brand in New Zealand with a history dating back to 1973, providing a solid foundation for expanding brand loyalty and increasing product sales within the outdoor adventure segment.

Expanding Digital Footprint The company utilizes advanced eCommerce tools like Salesforce Commerce Cloud, Google Analytics, and AWS, indicating a focus on optimizing online sales channels and engaging digitally savvy customers.

Recent Campaigns & Partnerships Active marketing efforts, including new campaigns and strategic partnerships such as with Brrr for performance fabrics, open opportunities to cross-sell innovative outdoor gear and apparel to targeted customer segments.

Acquisition & Growth Potential Having been acquired by Super Retail Group in 2018 for over NZ$100 million, Macpac is positioned for growth, presenting opportunities to introduce new product lines or leverage retail collaborations to boost sales.

Niche Sustainability Focus Partnerships emphasizing performance cooling fabrics, UPF sun protection, and sustainability suggest a customer base that values eco-friendly and durable outdoor products, opening avenues for sales of high-performance, sustainable outdoor gear.