Regional Sourcing Leverage the strong emphasis on locally sourced ingredients and Northwestern grains to propose partnerships with local farms, mills, and co-packers for collaboration on seasonal ingredient bundles and exclusive product lines.

Wholesale Growth Macrina already serves best wholesale customers in the Pacific Northwest; explore expanding wholesale partnerships with regional retailers, grocers, and hospitality groups by offering artisanal bread and pastry assortments, catering, and private-label options.

Product Extension With recent launches like cornetti, Bui Buns, sourdough bagels, soups, and honey-focused offerings, identify opportunities to upsell bundled bakery bundles, seasonal menus, or retail take-home kits to cafes and supermarkets seeking premium Italian-inspired items.

Digital & Marketing Utilize existing tech stack (Squarespace, WordPress, Mailchimp, Google Ads) to run targeted campaigns for new wholesale partners, limited-edition products, and co-branded promotions with hospitality groups.

Brand Momentum capitalize on recognition as a top American bread bakery and sustainability story to secure collaboration deals, joint PR with local chefs or food disruptors, and invitation-only tasting events to attract marquee accounts and distribution partners.