Niche Expertise MACRO Consulting specializes in applied quantitative research methods such as market segmentation, pricing strategies, and marketing mix modeling, positioning it as a valuable partner for companies seeking advanced analytical support to optimize their market positioning and product offerings.

Small-Scale Flexibility With a small team of 2-10 employees, MACRO offers personalized, agile research services, appealing to mid-sized firms or startups looking for tailored insights without the overhead of larger consulting firms.

Industry Versatility Serving clients across various industries, MACRO has the opportunity to expand its portfolio by targeting businesses in sectors like technology, retail, or healthcare that require specialized market research and statistical consulting.

Digital Presence Having an active online infrastructure with a website and social media presence provides opportunities for digital marketing campaigns, content marketing, and lead generation efforts aimed at attracting new clients seeking market research expertise.

Growth Potential Although currently reporting revenues under 10 million dollars, MACRO can pursue expansion by forming strategic partnerships, enhancing service offerings, or targeting companies within the large and competitive consulting space with established budgets for research projects.