Partnerships for distribution Mactac has been actively engaging in partnerships for sales and distribution, such as the recent collaboration with Chemical Concepts, Inc. This presents an opportunity for sales professionals to leverage these partnerships to expand market reach and offer the new product lines effectively.

Industry events participation By attending industry events like Label Supplin, Mactac is positioning itself as a key player with access to cutting-edge technology and expert knowledge. Sales development representatives can capitalize on this positioning to network, showcase products, and generate leads among industry peers and potential customers.

Launch of new product lines The launch of new industrial tape product lines like Macbond 481 Series Tapes and Macbond LS55 Series Tapes provides a prime opportunity for sales growth. Sales professionals can capitalize on these innovative offerings to target specific industries that require superior adhesive solutions.

Materials selection guide launch The materials selection guide launched by Mactac for customers in the electric vehicle battery and e-mobility markets indicates a strategic push towards specialized segments. Sales representatives can utilize this guide to educate customers, demonstrate product applications, and drive targeted sales within these emerging markets.

Expansion of product portfolio Through partnerships like the one with Fellers Inc., Mactac has expanded its product portfolio, offering a broader range of solutions for the wide-format print industry. This expansion presents sales development professionals with an opportunity to introduce new products to existing and potential customers, thereby driving sales growth.