Inhouse Data Edge Leverage MacVaugh&Co’s claim of an inhouse proprietary real estate database that stays continually updated to identify off-market opportunities and fast-moving lease options for potential tenants or buyers.

Small Firm Niche As a boutique firm with 2-10 employees, target personalized, high-touch service for mid-market tenants and property owners seeking agile execution and customized deal structuring.

Expansion Readiness Capitalize on their re-development focus to offer partnerships, city redevelopment programs, and mixed-use project opportunities that align with municipal agendas and catalyst developments.

Revenue Scale With reported revenue in the 10–25 million range, position services to upsell to owners and developers seeking broker-led transactions, property management, and project advisory across portfolios.

Tech Enablement Engage them through digital channels highlighting their tech stack advantages and proprietary database, while proposing tech-enabled leasing campaigns, data analytics, and targeted marketing partnerships.