Mad Beauty Employee Directory

Personal Care Product ManufacturingEngland, United Kingdom11-50 Employees

Mad Beauty is a Watford, England‑based manufacturer of personal care products that focuses on design-driven bath, body, and beauty gifts. For the last 23 years, it has created items that pair everyday self-care with characters and brands from popular culture. It operates as a British gifting brand and is an award-winning licensee for Disney and Warner Bros, producing branded beauty gifts under those licenses. The business positions itself as a small to mid-sized player in the personal care gifting market, leveraging licensing partnerships to expand its range.

Its customers include retailers and consumers seeking ready-to-gift beauty items tied to well-known franchises, appealing to fans and gift-givers alike. In March 2026, Mad Beauty expanded its DC Comics range with a new DC Femme Power collection, illustrating ongoing product development within its licensing strategy.

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