Insights

Luxury boutique footprint MAD LORDS operates two high-end storefronts near Place Vendôme and Saint-Honoré, indicating a premium consumer base and potential for exclusive partnerships, limited editions, and co-branded collections with luxury suppliers.

Nimble boutique scale With 11-50 employees and a focus on creator jewelry, there is room to scale through wholesale collaborations, pop-up events, and limited-run launches with retailers seeking unique, artisanal pieces.

Piercing Studio niche An in-house piercing studio offering gold and gemstone pieces presents cross-sell opportunities for aftercare products, customization services, and jewelry insurance partnerships targeting existing customers.

Technology foundations Utilization of modern MarTech and e-commerce tools (Klaviyo, Shop Pay, Google tools) supports targeted email campaigns and streamlined checkout; expand personalized marketing and loyalty programs to boost repeat purchases.

Revenue growth potential Current revenue under $1M alongside a premium positioning and high-visibility retail locations suggests opportunity for wholesale expansion, brand collaborations, and scalable marketing to reach mid-market luxury buyers and collectors.

Similar companies to MAD LORDS

Aurate New York
29$25M - $50M
STONE AND STRAND
20$10M - $25M
Mejuri
696$500M - $1B
WWAKE
25$25M - $50M

MAD LORDS Tech Stack

MAD LORDS uses 8 technology products and services including Adobe Creative Cloud, Shopify, Google Workspace, and more. Explore MAD LORDS's tech stack below.

Adobe Creative Cloud
Audio, Video, Graphics
Shopify
E-commerce
Google Workspace
Email
Mailgun
Email
WhatsApp Business
Live Chat
Klaviyo
Marketing Automation
Apple Pay
Payment Processing
PayPal
Payment Processing

Media & News

Madlords hired Barassin as general manager on Jan 1st '17.
In 2017, Barassin left to become general manager at jewelry retailer Mad Lords, and in 2020, she was named executive director of Villa Eugénie, steering the events firm through the pandemic and its aftermath.
Mar 12, 2024 | sg.news.yahoo.com

MAD LORDS's Email Address Formats

MAD LORDS uses at least 2 email formats:

MAD LORDS Email Formats	Example	Percentage
First@madlords.com	John@madlords.com	92%
First.Last@madlords.com	John.Doe@madlords.com	8%

Frequently Asked Questions

What is MAD LORDS's official website and social media links?

MAD LORDS's official website is madlords.com and has social profiles on LinkedIn.

How much revenue does MAD LORDS generate?

As of August 2026, MAD LORDS's annual revenue is estimated to be <$1M.

What is MAD LORDS's NAICS code?

MAD LORDS's NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does MAD LORDS have currently?

As of August 2026, MAD LORDS has approximately 13 employees across 1 continents, including Europe. Key team members include Head Of E-Commerce & Development: G. S., Founder & Ceo: S. M. and Graphic Designer Art Director: D. B. Explore MAD LORDS's employee directory with LeadIQ.

What industry does MAD LORDS belong to?

MAD LORDS operates in the Retail Luxury Goods and Jewelry industry.

What technology does MAD LORDS use?

MAD LORDS's tech stack includes Adobe Creative Cloud, Shopify, Google Workspace, Mailgun, WhatsApp Business, Klaviyo, Apple Pay and PayPal.

What is MAD LORDS's email format?

MAD LORDS's email format typically follows the pattern of First@madlords.com. Find more MAD LORDS email formats with LeadIQ.

When was MAD LORDS founded?

MAD LORDS was founded in 2012.

MAD LORDS

Q: What is MAD LORDS's official website and social media links?

MAD LORDS's official website is madlords.com. MAD LORDS has social profiles on LinkedIn.

Q: How many employees does MAD LORDS have currently?

MAD LORDS has approximately 13 employees.

Q: What industry does MAD LORDS belong to?

MAD LORDS operates in the Retail Luxury Goods and Jewelry industry.

Q: What technology does MAD LORDS use?

MAD LORDS's tech stack includes Axeptio, HTTP/3, DoubleClick Floodlight, Google Hosted Libraries, Facebook Pixel.

Q: What is MAD LORDS's NAICS code?

MAD LORDS's NAICS code is 4483 (Jewelry, Luggage, and Leather Goods Stores).

Retail Luxury Goods and JewelryÎle-de-France, France11-50 Employees

MAD LORDS is a Paris, Île-de-France-based retailer operating in the luxury jewelry and accessories segment, led by co-founders Caroline and Serge Muller. The company runs two boutiques near Place Vendôme and prioritizes authenticity and human interaction in its rock- and hippie-chic aesthetic. The Secret Spot, located in a courtyard at 316 Rue Saint-Honoré, presents an exclusive lineup of jewelry from designers described as original and audacious. A second location at 320 Rue Saint-Honoré houses the MAD LORDS Piercing Studio, offering piercing services with jewelry that blends gold and precious stones. The business targets customers seeking distinctive designer pieces and a personalized piercing experience, placing itself in the boutique luxury segment through curated offerings and a steady emphasis on novelty.