MAD LORDS
Retail Luxury Goods and JewelryÎle-de-France, France11-50 Employees
MAD LORDS is a Paris, Île-de-France-based retailer operating in the luxury jewelry and accessories segment, led by co-founders Caroline and Serge Muller. The company runs two boutiques near Place Vendôme and prioritizes authenticity and human interaction in its rock- and hippie-chic aesthetic. The Secret Spot, located in a courtyard at 316 Rue Saint-Honoré, presents an exclusive lineup of jewelry from designers described as original and audacious. A second location at 320 Rue Saint-Honoré houses the MAD LORDS Piercing Studio, offering piercing services with jewelry that blends gold and precious stones. The business targets customers seeking distinctive designer pieces and a personalized piercing experience, placing itself in the boutique luxury segment through curated offerings and a steady emphasis on novelty.
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