Digital Billboard Expansion Mad Media's recent launch of a digital billboard in Taupō indicates a strategic focus on outdoor advertising and local marketing. This expansion presents opportunities to offer tailored digital out-of-home advertising solutions and enhance their advertising reach.

Niche Content Development The company's development of specialized media packages such as Race Motion and photo packages for racing teams shows a focus on niche sports marketing. This opens avenues for providing targeted content creation and sports sponsorship activation services.

Technology and Platform Integration Mad Media utilizes various digital tools and platforms including Facebook, jQuery, and LiteSpeed, demonstrating a tech-savvy approach. Enhancing their digital infrastructure or offering advanced media distribution solutions could help in delivering more engaging content.

Limited Revenue Scale With revenue capped at $1 million and a small team of 2-10 employees, Mad Media likely seeks cost-effective and scalable media solutions. There is potential for offering affordable video production, digital advertising, or content monetization services tailored for small businesses.

Industry Collaboration Potential Recent partnerships with companies like Weddle Industries and Elka Suspension highlight opportunities for customizing sponsorship campaigns and event coverage. Leveraging these connections could help develop bundled marketing packages for niche motorsports and outdoor events.