Insights

Market Leadership Mad Paws is Australia's leading online pet care marketplace with a large and growing user base of over 50,000 pet service providers and more than two million completed bookings, presenting ample opportunities to expand partner services and upsell premium offerings.

Strategic Acquisitions The recent acquisition by Rover.com signals strong investor interest and potential for collaborative growth, opening doors for joint service development, cross-promotion, and access to Rover's global network to increase market penetration.

Recognition & Credibility Multiple awards and consistent high rankings in industry awards enhance Mad Paws' credibility and visibility, creating opportunities to leverage brand trust to introduce new pet health, wellness, or premium care products to a loyal customer base.

Loyalty Programs Partnership with Qantas offering frequent flyer points increases customer engagement and retention, which can be further utilized to cross-promote new pet products and loyalty-focused service packages to existing customers.

Growth & Expansion With substantial revenue and a focused recent marketing campaign, Mad Paws is positioned for expansion into new pet care segments such as specialized health services or pet insurance, presenting significant sales prospects for complementary businesses.

Mad Paws Tech Stack

Mad Paws uses 8 technology products and services including Visual Website Optimizer, Unbounce, Twemoji, and more. Explore Mad Paws's tech stack below.

  • Visual Website Optimizer
    Analytics
  • Unbounce
    Editors
  • Twemoji
    Font Scripts
  • Google Fonts API
    Font Scripts
  • Highlight.js
    Javascript Libraries
  • Moment.js
    Javascript Libraries
  • New Relic
    Real User Monitoring
  • Bootstrap
    UI Frameworks

Media & News

Mad Paws's Email Address Formats

Mad Paws uses at least 1 format(s):
Mad Paws Email FormatsExamplePercentage
First.Last@madpaws.com.auJohn.Doe@madpaws.com.au
86%
First@madpaws.com.auJohn@madpaws.com.au
9%
Last.First@madpaws.com.auDoe.John@madpaws.com.au
3%
Last@madpaws.com.auDoe@madpaws.com.au
2%

Frequently Asked Questions

Where is Mad Paws's headquarters located?

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Mad Paws's main headquarters is located at 55 Pyrmont Bridge Road Sydney, New South Wales 2009 Australia. The company has employees across 4 continents, including OceaniaAsiaEurope.

What is Mad Paws's phone number?

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You can contact Mad Paws's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Mad Paws's official website and social media links?

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Mad Paws's official website is madpaws.com.au and has social profiles on LinkedIn.

What is Mad Paws's SIC code NAICS code?

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Mad Paws's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Mad Paws have currently?

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As of June 2026, Mad Paws has approximately 336 employees across 4 continents, including OceaniaAsiaEurope. Key team members include Cfo: G. M.Head Of Marketing And Performance: I. J. C. S.Head Of Product: G. P.. Explore Mad Paws's employee directory with LeadIQ.

What industry does Mad Paws belong to?

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Mad Paws operates in the Technology, Information and Internet industry.

What technology does Mad Paws use?

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Mad Paws's tech stack includes Visual Website OptimizerUnbounceTwemojiGoogle Fonts APIHighlight.jsMoment.jsNew RelicBootstrap.

What is Mad Paws's email format?

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Mad Paws's email format typically follows the pattern of First.Last@madpaws.com.au. Find more Mad Paws email formats with LeadIQ.

When was Mad Paws founded?

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Mad Paws was founded in 2014.

Mad Paws

Technology, Information and InternetNew South Wales, Australia201-500 Employees

Mad Paws is an Australian technology company that operates an online pet care marketplace and pet pharmacy, headquartered at 55 Pyrmont Bridge Road, Sydney, New South Wales. The platform connects pet owners with service providers offering pet sitting, dog walking, dog daycare, grooming, trainers, and health, wellness and lifestyle products. It positions itself as Australia’s largest online pet care marketplace, hosting more than 50,000 service providers and completing over 2 million bookings to date, with Qantas Frequent Flyer points offered on bookings. The company has received several awards, including Product Review Best Pet Boarding & Pet Sitting service in 2024 and 2025, and it has been recognized in the Deloitte Tech Fast 50 (2023) and The Australian Financial Review Fast 100 List (2023). In November 2025, Rover completed the acquisition of Mad Paws; the company has 201-500 employees and reported revenue between $10 million and $25 million.

Section iconCompany Overview

Headquarters
55 Pyrmont Bridge Road Sydney, New South Wales 2009 Australia
Phone number
SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2014
Employees
201-500

Section iconFunding & Financials

  • $10M$25M

    Mad Paws's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Mad Paws's revenue is estimated to be in the range of $10M$25M

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