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Insights

Growing Market Presence Mad Paws boasts a substantial user base with over 1 million pets and more than 50,000 service providers across Australia, indicating a strong market presence and broad customer reach that offers extensive cross-selling opportunities for pet products and services.

Recognition & Awards The company has received multiple industry awards, including the 2024 Product Review Award and rankings within Deloitte Tech Fast 50 and Australian Financial Review Fast 100, which can be leveraged to enhance brand credibility and attract premium partners or sponsorships.

Tech-Driven Platform With a robust technology stack including Node.js, Google Tag Manager, and tracking tools, Mad Paws demonstrates technological agility, providing opportunities for selling additional digital marketing services, integrations, or innovative pet tech partnerships.

Strategic Partnerships Partnership with Qantas offering Frequent Flyer points suggests a propensity for strategic collaborations, presenting opportunities to develop similar co-branding or loyalty programs with other major brands to expand customer engagement.

Upcoming Acquisition Interested Rover.com’s potential acquisition offer valued at $62 million indicates significant interest in Mad Paws’ market segment, creating openings for sales pitches around enterprise services, partnership models, or franchise opportunities tailored to scale with investor involvement.

Mad Paws Tech Stack

Mad Paws uses 8 technology products and services including TrackJS, Unbounce, Twemoji, and more. Explore Mad Paws's tech stack below.

  • TrackJS
    Analytics
  • Unbounce
    Editors
  • Twemoji
    Font Scripts
  • Font Awesome
    Font Scripts
  • jQuery Migrate
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Node.js
    Programming Languages
  • Google Tag Manager
    Tag Management

Media & News

Mad Paws's Email Address Formats

Mad Paws uses at least 1 format(s):
Mad Paws Email FormatsExamplePercentage
First.Last@madpaws.com.auJohn.Doe@madpaws.com.au
85%
First@madpaws.com.auJohn@madpaws.com.au
10%
Last.First@madpaws.com.auDoe.John@madpaws.com.au
2%
Last@madpaws.com.auDoe@madpaws.com.au
3%

Frequently Asked Questions

Where is Mad Paws's headquarters located?

Minus sign iconPlus sign iconMad Paws's main headquarters is located at 55 Pyrmont Bridge Road, Pyrmont, Sydney, 2009 NSW 2095, AU. The company has employees across 4 continents, including OceaniaAsiaNorth America.

What is Mad Paws's phone number?

Minus sign iconPlus sign icon You can contact Mad Paws's main corporate office by phone at
+61-2-8046-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Mad Paws's official website and social media links?

Minus sign iconPlus sign iconMad Paws's official website is madpaws.com.au and has social profiles on LinkedIn.

What is Mad Paws's NAICS code?

Minus sign iconPlus sign iconMad Paws's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Mad Paws have currently?

Minus sign iconPlus sign iconAs of October 2025, Mad Paws has approximately 330 employees across 4 continents, including OceaniaAsiaNorth America. Key team members include Chief Executive Officer: J. H.Head Of Marketing And Performance: I. J. C. S.Head Of Product: G. P.. Explore Mad Paws's employee directory with LeadIQ.

What industry does Mad Paws belong to?

Minus sign iconPlus sign iconMad Paws operates in the Technology, Information and Internet industry.

What technology does Mad Paws use?

Minus sign iconPlus sign iconMad Paws's tech stack includes TrackJSUnbounceTwemojiFont AwesomejQuery MigratejQueryNode.jsGoogle Tag Manager.

What is Mad Paws's email format?

Minus sign iconPlus sign iconMad Paws's email format typically follows the pattern of First.Last@madpaws.com.au. Find more Mad Paws email formats with LeadIQ.

How much funding has Mad Paws raised to date?

Minus sign iconPlus sign icon As of October 2025, Mad Paws has raised $5M in funding. The last funding round occurred on Mar 05, 2017 for $5M.

When was Mad Paws founded?

Minus sign iconPlus sign iconMad Paws was founded in 2014.
Mad Paws

Mad Paws

Technology, Information and InternetAustralia201-500 Employees

Mad Paws is Australia’s largest online pet care marketplace & pet pharmacy. 

Mad Paws provides a safe and convenient platform that connects Pet Owners with trusted products and services. From pet sitting and dog walking through to health, wellness & lifestyle products, your pets’ best life is sorted!

Key highlights:

✔️ Our marketplace hosts 50,000+ Pet Sitters, Dog Walkers, Doggy Daycarers, Groomers & Trainers across Australia.
✔️ More than 2 million bookings have been completed through the platform to date.
✔️ We’re partnered with Qantas and offer Qantas Frequent Flyer (QFF) points to eligible customers with every booking.
✔️ Recognised with several achievements, including (most recently):
     🏆 Winner of Product Review 'Best Pet Boarding & Pet Sitting service' in 2024 & 2025
     🏆 Ranked #16 in the Deloitte Tech Fast 50 Awards in 2023 (making Mad Paws the 3rd fastest ASX-listed tech company, and the 6th fastest growing direct to consumer business in Australia)
     🏆 Secured position #5 in The Australian Financial Review Fast 100 List for 2023

Our vision is to become the leading provider of trusted pet products and services that enhance the health & well-being of all pets.

Section iconCompany Overview

Headquarters
55 Pyrmont Bridge Road, Pyrmont, Sydney, 2009 NSW 2095, AU
Phone number
+61-2-8046-****
Website
madpaws.com.au
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2014
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $5M

    Mad Paws has raised a total of $5M of funding over 1 rounds. Their latest funding round was raised on Mar 05, 2017 in the amount of $5Mas a Series A.

  • $10M$25M

    Mad Paws's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $5M

    Mad Paws has raised a total of $5M of funding over 1 rounds. Their latest funding round was raised on Mar 05, 2017 in the amount of $5Mas a Series A.

  • $10M$25M

    Mad Paws's revenue is estimated to be in the range of $10M$25M

Company Leadership

  • Stylized image of a person
    J. H.
    Chief Executive Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    I. J. C. S.
    Head Of Marketing And Performance
    Phone icon
    Mobile Phone
  • Stylized image of a person
    G. P.
    Head Of Product
    Phone icon
    Mobile Phone
  • Stylized image of a person
    J. P.
    Co-Founder & Chairman
    Phone icon
    Mobile Phone
  • Stylized image of a person
    G. M.
    Cfo
    Phone icon
    Mobile Phone

Employee Directory

  • Stylized image of a person
    G. P.
    Head Of Product
    Phone icon
    Mobile Phone
  • Stylized image of a person
    K. M.
    Director Of Marketing
    Phone icon
    Mobile Phone
  • Stylized image of a person
    M. H.
    Director
    Phone icon
    Mobile Phone
  • Stylized image of a person
    V. A.
    Non Executive Director
    Phone icon
    Mobile Phone
  • Stylized image of a person
    T. K.
    Director Of Customer Experience
    Phone icon
    Mobile Phone

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