Insights

Pricing modernization Madison Mutual recently partnered with Akur8 to modernize pricing and increase pricing sophistication, signaling openness to advanced analytics and innovative pricingTech offerings that could be extended to other lines or regions.

Agency-led distribution With over 400 agencies and 500 licensed producers across Illinois, Missouri, Indiana, and Wisconsin, there is a strong channel foundation for agency-focused sales motions, partnerships, and insurtech integrations that support independent agents.

Growth potential A revenue range of 100M to 250M combined with a multi-state footprint suggests expansion opportunities, new product lines, or geographies where targeted solutions (pricing, analytics, marketing automation) could accelerate growth.

Technology footprint Utilizes a modern tech stack (iCIMS, Power BI, AWS, WordPress, Webflow, Adobe, etc.) which indicates readiness to adopt cloud, data analytics, and digital marketing tools; potential for data-driven marketing, customer experience improvements, and streamline ops.

Competitive positioning Operating in a space with large incumbents and mid-size peers, Madison Mutual presents an opportunity to offer cost-effective, scalable solutions for pricing, data integration, and agency enablement that differentiate via service quality and speed to market.

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Madison Mutual Tech Stack

Madison Mutual uses 8 technology products and services including iCIMS, Power BI, Amazon Web Services, and more. Explore Madison Mutual's tech stack below.

Madison Mutual's Email Address Formats

Madison Mutual uses at least 4 email formats:
Madison Mutual Email FormatsExamplePercentage
FLast@madisonmutual.comJDoe@madisonmutual.com
49%
FiLast@madisonmutual.comJoDoe@madisonmutual.com
28%
Last@madisonmutual.comDoe@madisonmutual.com
16%
LFirst@madisonmutual.comDJohn@madisonmutual.com
7%

Frequently Asked Questions

What is Madison Mutual's phone number?

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You can contact Madison Mutual's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Madison Mutual's official website and social media links?

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Madison Mutual's official website is madisonmutual.com and has social profiles on LinkedIn.

How much revenue does Madison Mutual generate?

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As of August 2026, Madison Mutual's annual revenue is estimated to be $100M - $250M.

What is Madison Mutual's NAICS code?

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Madison Mutual's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Madison Mutual have currently?

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As of August 2026, Madison Mutual has approximately 51 employees across 1 continents, including North America. Key team members include President: R. H., President: T. B. and Director Of Administration Photo: A. H. Explore Madison Mutual's employee directory with LeadIQ.

What industry does Madison Mutual belong to?

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Madison Mutual operates in the Insurance industry.

What technology does Madison Mutual use?

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Madison Mutual's tech stack includes iCIMS, Power BI, Amazon Web Services, WordPress, Amazon Simple Email Service, Microsoft 365, Webflow and Adobe Creative Suite.

What is Madison Mutual's email format?

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Madison Mutual's email format typically follows the pattern of FLast@madisonmutual.com. Find more Madison Mutual email formats with LeadIQ.

When was Madison Mutual founded?

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Madison Mutual was founded in 1920.
Madison Mutual logo

Madison Mutual

InsuranceIllinois, United States51-200 Employees

Madison Mutual Insurance Company is a regional insurer based in Edwardsville, Illinois. It distributes its products exclusively through independent agents across Illinois, Missouri, Indiana, and Wisconsin, supported by a network of more than 400 agencies and over 500 licensed producers. The company traces its origins to 1920, when it began as the Madison County Mutual Automobile Insurance Company serving Madison County in southern Illinois, and it later expanded into Home, Farm, and Personal Umbrella lines in 1983.

It operates in the property and casualty segment of the insurance industry, leveraging an agent-based distribution model. In July 2023, Madison Mutual announced a partnership with Akur8 to modernize its pricing processes and increase pricing sophistication.

Section iconCompany Overview

Phone number
NAICS Code
524 - Insurance Carriers and Related Activities
Founded
1920
Employees
51-200

Section iconFunding & Financials

  • $100M - $250M

    Madison Mutual's revenue is estimated to be in the range of $100M - $250M

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