Mad*Pow Email Format
Design ServicesNew Hampshire, United States2-10 Employees
BORN XDS, formerly Mad*Pow, operates in the design services field as an end-to-end experience design and innovation partner. Following a merger with Tech Mahindra portfolio companies, BORN Group, and The BIO Agency, the team provides an integrated suite spanning research, strategy, design, and development. The work is aimed at delivering experiences that are engaging, intuitive, and meaningful for target audiences while producing measurable results for clients. Based in Portsmouth, New Hampshire, the firm maintains a small team and serves organizations seeking comprehensive, user-centered design solutions and innovation. Its approach combines scientific methods with experience, strategy, creativity, and invention within a flexible design process. Recent developments within the broader Born Group portfolio include the launch of Arctic Fox Composable Storefront, a new storefront solution for headless commerce.