Integrated Experience MadPow is now BORN XDS, formed from a merge with Tech Mahindra portfolio companies and BORN group to offer end-to-end experience design and innovation. This presents a sales opportunity to pitch comprehensive, cross-functional engagement that covers strategy, design, development, and commerce capabilities for clients seeking unified partner ecosystems.

Commerce and Content Synergy The business combines creative design, content production, and ecommerce services, with a recent emphasis on headless commerce through Arctic Fox Composable Storefront and Salesforce Commerce Cloud. A sales angle is to target brands seeking scalable, modular storefronts and integrated content strategies across channels.

Tech Stack Fit Technical capabilities include HubSpot Analytics, Adobe Creative Cloud, Apache Spark, Contentful, Drupal, Amazon Redshift, and Microsoft Dynamics. This enables data-driven experiences and robust CMS and analytics integrations, appealing to mid-market clients needing modern, scalable tech foundations.

Growth Footprint Historical expansion and partnerships, including offshore offices and collaborations with Everscore and Akeneo, indicate a growth-oriented, global delivery model. This highlights opportunities to engage clients pursuing international commerce enablement, product data experience, and cross-border digital transformations.

Financial and Market Position With revenue in the $10M–$25M range and a profile aligned with other leading experience design firms, there is opportunity to position as a partner capable of enterprise-grade experience design, while approaching potential clients in tech and consumer brands seeking measurable design outcomes and scalable solutions.