Insights

Strong Heritage & Innovation Madshus leverages over a century of expertise in cross-country skiing, consistently integrating advanced technology and craftsmanship to produce market-leading equipment. This heritage positions Madison as a premium brand that appeals to serious skiers and enthusiasts seeking high-performance gear.

Recent Product Launches The launch of the all-new 2024 Redline collection highlights Madison's commitment to innovation and performance. This focus on releasing cutting-edge products creates opportunities to target competitive athletes and high-performance sports retailers.

Global Passion & Inspiration Madshus’s mission to inspire cross-country skiers worldwide indicates expansion potential into international markets and partnerships with global sporting events or clubs. Their passion-driven branding opens avenues for collaborations and brand ambassador programs.

Digital Marketing Presence Utilizing platforms like Microsoft Advertising, Bing Ads, and tools such as Cloudflare Bot Management, Madshus demonstrates a strategic digital marketing effort that can be expanded to reach niche sporting communities and professional athletes more effectively.

Growth Opportunities & Market Position While currently generating modest revenue, Madshus’s focus on high-performance racing collections and innovation presents an opportunity to scale sales through targeted retail partnerships, sponsorships, and expanding their presence in competitive skiing markets.

Similar companies to Madshus AS

Madshus AS Tech Stack

Madshus AS uses 8 technology products and services including Microsoft Advertising, Bing Ads, Termly, and more. Explore Madshus AS's tech stack below.

  • Microsoft Advertising
    Advertising
  • Bing Ads
    Advertising Networks
  • Termly
    Cookie Compliance
  • Cloudflare Bot Management
    Security
  • reCAPTCHA
    Security
  • FedEx
    Transportation And Fleet Management
  • Kaltura
    Video Players
  • Ruby on Rails
    Web Frameworks

Madshus AS's Email Address Formats

Madshus AS uses at least 1 format(s):
Madshus AS Email FormatsExamplePercentage
First.Last@madshus.comJohn.Doe@madshus.com
69%
Last@madshus.comDoe@madshus.com
19%
First.Middle.Last@madshus.comJohn.Michael.Doe@madshus.com
9%
FLast@madshus.comJDoe@madshus.com
3%

Frequently Asked Questions

Where is Madshus AS's headquarters located?

Minus sign iconPlus sign icon
Madshus AS's main headquarters is located at Industriveien 29, Biri, Oppland 2836, NO. The company has employees across 2 continents, including EuropeNorth America.

What is Madshus AS's official website and social media links?

Minus sign iconPlus sign icon
Madshus AS's official website is madshus.com and has social profiles on LinkedIn.

How much revenue does Madshus AS generate?

Minus sign iconPlus sign icon
As of October 2025, Madshus AS's annual revenue is estimated to be $21M.

What is Madshus AS's SIC code NAICS code?

Minus sign iconPlus sign icon
Madshus AS's SIC code is 3949 - Sporting and Athletic Goods, Not Elsewhere Classified NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Madshus AS have currently?

Minus sign iconPlus sign icon
As of October 2025, Madshus AS has approximately 52 employees across 2 continents, including EuropeNorth America. Key team members include Marketing Director: P. W.Global Marketing Director: L. M. K.Production Director: T. G.. Explore Madshus AS's employee directory with LeadIQ.

What industry does Madshus AS belong to?

Minus sign iconPlus sign icon
Madshus AS operates in the Sporting Goods Manufacturing industry.

What technology does Madshus AS use?

Minus sign iconPlus sign icon
Madshus AS's tech stack includes Microsoft AdvertisingBing AdsTermlyCloudflare Bot ManagementreCAPTCHAFedExKalturaRuby on Rails.

What is Madshus AS's email format?

Minus sign iconPlus sign icon
Madshus AS's email format typically follows the pattern of First.Last@madshus.com. Find more Madshus AS email formats with LeadIQ.

When was Madshus AS founded?

Minus sign iconPlus sign icon
Madshus AS was founded in 1906.
Madshus AS

Madshus AS

Sporting Goods ManufacturingNorway51-200 Employees

The original cross-country ski brand since 1906

Madshus has been innovating cross-country skiing since 1906. When we combine advanced technology, craftsmanship, and innovations with over 100 years of experience.

The result of these combinations is unique and market leading cross-country skiing equipment. With ambition and guts, we drive the evolution of the sport and are passionate about inspiring cross-country skiing memories across the globe. Every Madshus product contains the very DNA of cross-country skiing.

We strive to share our passion to inspire and enable every skier to excel in their performance and everyday skiing experiences. The Madshus skier should experience our passion through our love for the Madshus brand, the whole sport of cross-country skiing, and in our endless drive to continuously develop the fastest and most reliable skis on the market.

Section iconCompany Overview

Headquarters
Industriveien 29, Biri, Oppland 2836, NO
SIC Code
3949 - Sporting and Athletic Goods, Not Elsewhere Classified
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
1906
Employees
51-200

Section iconFunding & Financials

  • $1M

    Madshus AS's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Madshus AS's revenue is estimated to be in the range of $1M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.