Market Leadership Rossignol Group is the leading brand in the skis market and holds a strong position in ski boots, indicating ample opportunities to upsell premium equipment, accessories, and personalized gear to existing customers who trust the brand for their winter sports needs.

Diversification Initiatives The company's recent launch of ski clothing rentals and second-life textile programs presents new revenue streams, which sales teams can leverage by offering complementary products such as outdoor apparel, accessories, or maintenance services to capitalize on seasonal demand.

Geographic Expansion Opening a new store in Courchevel and establishing a presence in the United Kingdom suggest a focus on expanding into high-demand markets, creating opportunities to target regional retailers, rental shops, and local sporting events for strategic partnerships or wholesale distribution.

Product Innovation The launch of trail running shoes and entry into alternative sports like trail running provides a basis to cross-sell new categories to existing winter sport consumers, including outdoor apparel, wearable tech, and specialized accessories aligned with active outdoor lifestyles.

Partnership & Collaboration The company’s recent leadership changes and strategic hires, like the new chief commercial officer, indicate a focus on strengthening sales channels and developing partnerships—ideal avenues for presenting joint marketing initiatives, co-branded products, and targeted promotional campaigns.