Insights

Innovative Personalization MAGIC AI's hyper-personalized training solutions utilizing computer vision and hologram technology present a compelling value proposition for premium health clubs, corporate wellness programs, and luxury real estate developments seeking to differentiate their offerings with cutting-edge fitness services.

Growing Market Adoption The company’s recent partnerships, such as with Hill Group for smart tech integration in high-end residential developments, highlight emerging opportunities to target upscale property developers and facility managers interested in integrated smart fitness environments.

Strong Industry Recognition Award wins and features in TIME and Techround establish MAGIC AI’s reputation as a leader in innovative health tech, making it attractive for investors and institutional buyers looking to associate with proven market disruptors.

Funding and Growth With recent €4.8M in funding led by prominent VC firms and a revenue range of $1M to $10M, MAGIC AI demonstrates scalable growth potential, offering prospects for partnerships with larger health and fitness brands seeking technological differentiation.

Technological Edge The company's use of advanced AI hardware, including custom hologram mirrors and co-created athlete content, creates sales opportunities across sectors such as professional training, sports academies, and corporate wellness programs aiming for innovative, engaging workout solutions.

MAGIC AI Tech Stack

MAGIC AI uses 8 technology products and services including BugSnag, Adobe Premiere Pro, Babel, and more. Explore MAGIC AI's tech stack below.

  • BugSnag
    Analytics
  • Adobe Premiere Pro
    Audio, Video, Graphics
  • Babel
    Development
  • Cart Functionality
    E-commerce
  • core-js
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Tidio
    Live Chat
  • American Express
    Payment Processing

Media & News

MAGIC AI's Email Address Formats

MAGIC AI uses at least 1 format(s):
MAGIC AI Email FormatsExamplePercentage
First@magic.fitJohn@magic.fit
100%

Frequently Asked Questions

Where is MAGIC AI's headquarters located?

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MAGIC AI's main headquarters is located at 115 Coventry Road Pillbox Studios London, England e2 6gg United Kingdom. The company has employees across 3 continents, including EuropeAsiaAfrica.

What is MAGIC AI's official website and social media links?

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MAGIC AI's official website is magic.fit and has social profiles on LinkedInCrunchbase.

What is MAGIC AI's NAICS code?

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MAGIC AI's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does MAGIC AI have currently?

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As of May 2026, MAGIC AI has approximately 50 employees across 3 continents, including EuropeAsiaAfrica. Key team members include Chief Marketing Officer: N. K.Chief Product Officer: D. R.Chief Technology Officer: M. P.. Explore MAGIC AI's employee directory with LeadIQ.

What industry does MAGIC AI belong to?

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MAGIC AI operates in the Wellness and Fitness Services industry.

What technology does MAGIC AI use?

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MAGIC AI's tech stack includes BugSnagAdobe Premiere ProBabelCart Functionalitycore-jsjQueryTidioAmerican Express.

What is MAGIC AI's email format?

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MAGIC AI's email format typically follows the pattern of First@magic.fit. Find more MAGIC AI email formats with LeadIQ.

How much funding has MAGIC AI raised to date?

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As of May 2026, MAGIC AI has raised $5M in funding. The last funding round occurred on Nov 25, 2024 for $5M.

When was MAGIC AI founded?

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MAGIC AI was founded in 2021.

MAGIC AI

Wellness and Fitness ServicesEngland, United Kingdom11-50 Employees

MAGIC uses computer vision, connected weights and 3D cameras to deliver personal training by the world's best athletes at home.

MAGIC is the first in the world to allow users to perform exercises in front of an intelligent hologram mirror which uses our own custom computer vision software to correct real-time form, rep count, and give live feedback to give a completely hyper-personalised workout. We have combined this with our patent-pending dumbbells and co-created workout content with the world's leading athletes.

Similar to how Masterclass.com has done for the higher arts, we enable anyone to be coached by the world’s best in sport, strength, yoga, boxing, dance etc. Users get 1:1 hyper-personalised tracking and feedback as if being personally trained + corrected by them -- but without having to pay £100s a week in typical personal training fees.

We are stocked in Selfridges, were named Techround’s #1 IoT startup 2021 and were recently backed by Virgin Startup.

We are venture capital backed by 2 leading multi $billion VC funds who also invested in unicorns: Grover, Scalapay and Onfido as well as the founders/angels from Spotify, Stripe, Facebook, Hopin and Tough Mudder.

Section iconCompany Overview

Headquarters
115 Coventry Road Pillbox Studios London, England e2 6gg United Kingdom
Website
magic.fit
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2021
Employees
11-50

Section iconFunding & Financials

  • $5M

    MAGIC AI has raised a total of $5M of funding over 3 rounds. Their latest funding round was raised on Nov 25, 2024 in the amount of $5M.

  • $1M$10M

    MAGIC AI's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $5M

    MAGIC AI has raised a total of $5M of funding over 3 rounds. Their latest funding round was raised on Nov 25, 2024 in the amount of $5M.

  • $1M$10M

    MAGIC AI's revenue is estimated to be in the range of $1M$10M

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