Insights

Growing Home Fitness Market MAGIC AI's innovative at-home personal training solution aligns with the increasing consumer demand for convenient and personalized fitness experiences, presenting opportunities to partner with residential developers, property managers, and home automation providers to expand distribution channels.

Expanding Institutional Presence The company's recent partnership with Hill Group to integrate its AI-powered fitness mirrors into flagship developments suggests potential for collaboration with hospitality and corporate wellness sectors seeking premium, innovative fitness amenities.

Award-Winning Innovation Being recognized as TIME's best invention of 2024 and winning UK StartUp of the Year 2025 enhances MAGIC AI’s credibility and attractiveness to investors and institutional buyers looking for cutting-edge health tech solutions to incorporate into premium offerings.

Additional Funding Opportunities With recent investments totaling over €4.8 million from reputable VC firms, there is potential to pursue further funding rounds or strategic alliances to scale operations, develop new features, or target broader markets, especially in B2B enterprise wellness solutions.

Tech-Driven Sales Initiatives The company's sophisticated computer vision and hologram technology can serve as a compelling differentiator when approaching gyms, fitness studios, corporate wellness programs, and technology partners interested in integrating innovative health solutions to attract tech-savvy consumers.

MAGIC AI Tech Stack

MAGIC AI uses 8 technology products and services including TikTok, Amazon Web Services, Mailchimp, and more. Explore MAGIC AI's tech stack below.

  • TikTok
    Audio, Video, Graphics
  • Amazon Web Services
    Cloud Hosting
  • Mailchimp
    Email
  • Amazon Simple Email Service
    Email
  • Swiper
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Klaviyo
    Marketing Automation
  • Klarna Checkout
    Payment Processing

Media & News

MAGIC AI's Email Address Formats

MAGIC AI uses at least 1 format(s):
MAGIC AI Email FormatsExamplePercentage
First@magic.fitJohn@magic.fit
50%
First@magic.fitJohn@magic.fit
50%

Frequently Asked Questions

Where is MAGIC AI's headquarters located?

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MAGIC AI's main headquarters is located at 115 Coventry Road Pillbox Studios London, England e2 6gg United Kingdom. The company has employees across 3 continents, including EuropeAsiaAfrica.

What is MAGIC AI's official website and social media links?

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MAGIC AI's official website is magic.fit and has social profiles on LinkedInCrunchbase.

What is MAGIC AI's NAICS code?

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MAGIC AI's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does MAGIC AI have currently?

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As of April 2026, MAGIC AI has approximately 49 employees across 3 continents, including EuropeAsiaAfrica. Key team members include Chief Marketing Officer: N. K.Chief Product Officer: D. R.Chief Technology Officer: M. P.. Explore MAGIC AI's employee directory with LeadIQ.

What industry does MAGIC AI belong to?

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MAGIC AI operates in the Wellness and Fitness Services industry.

What technology does MAGIC AI use?

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MAGIC AI's tech stack includes TikTokAmazon Web ServicesMailchimpAmazon Simple Email ServiceSwiperjQueryKlaviyoKlarna Checkout.

What is MAGIC AI's email format?

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MAGIC AI's email format typically follows the pattern of First@magic.fit. Find more MAGIC AI email formats with LeadIQ.

How much funding has MAGIC AI raised to date?

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As of April 2026, MAGIC AI has raised $5M in funding. The last funding round occurred on Nov 25, 2024 for $5M.

When was MAGIC AI founded?

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MAGIC AI was founded in 2021.

MAGIC AI

Wellness and Fitness ServicesEngland, United Kingdom11-50 Employees

MAGIC uses computer vision, connected weights and 3D cameras to deliver personal training by the world's best athletes at home.

MAGIC is the first in the world to allow users to perform exercises in front of an intelligent hologram mirror which uses our own custom computer vision software to correct real-time form, rep count, and give live feedback to give a completely hyper-personalised workout. We have combined this with our patent-pending dumbbells and co-created workout content with the world's leading athletes.

Similar to how Masterclass.com has done for the higher arts, we enable anyone to be coached by the world’s best in sport, strength, yoga, boxing, dance etc. Users get 1:1 hyper-personalised tracking and feedback as if being personally trained + corrected by them -- but without having to pay £100s a week in typical personal training fees.

We are stocked in Selfridges, were named Techround’s #1 IoT startup 2021 and were recently backed by Virgin Startup.

We are venture capital backed by 2 leading multi $billion VC funds who also invested in unicorns: Grover, Scalapay and Onfido as well as the founders/angels from Spotify, Stripe, Facebook, Hopin and Tough Mudder.

Section iconCompany Overview

Headquarters
115 Coventry Road Pillbox Studios London, England e2 6gg United Kingdom
Website
magic.fit
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2021
Employees
11-50

Section iconFunding & Financials

  • $5M

    MAGIC AI has raised a total of $5M of funding over 3 rounds. Their latest funding round was raised on Nov 25, 2024 in the amount of $5M.

  • $1M$10M

    MAGIC AI's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $5M

    MAGIC AI has raised a total of $5M of funding over 3 rounds. Their latest funding round was raised on Nov 25, 2024 in the amount of $5M.

  • $1M$10M

    MAGIC AI's revenue is estimated to be in the range of $1M$10M

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