Insights

Strategic partnerships MAGIC AI has existing retail and corporate collaboration momentum with John Lewis Partnerships and Hill Group, indicating a proven path for expanding through retail deployments and residential/commercial developments.

Creently unique offering World first intelligent hologram mirror with real time form correction and hyper-personalised coaching, backed by patent-pending hardware and athlete content, presenting a differentiator for enterprise wellness programs and premium gym networks.

Enterprise recognition Awarded the King’s Award for Enterprise in innovation and named UK StartUp of the Year, signaling strong credibility for selling to large organizations, corporate wellbeing programs, and public sector opportunities.

Retail and premium venues Presence in Selfridges and partnerships with flagship stores suggest avenues to scale via experiential retail, showrooms, and embedded in premium fitness ecosystems to drive B2B and B2C trials.

Funding and scalability VC-backed with multi-dollar funds and a recent €4.8–5.0M round demonstrates capital readiness to support enterprise sales cycles, integration projects, and channel partnerships with large retailers and developers.

Similar companies to MAGIC AI

MAGIC AI Tech Stack

MAGIC AI uses 8 technology products and services including Meta Ads Manager, iCIMS, Canva, and more. Explore MAGIC AI's tech stack below.

Media & News

MAGIC AI's Email Address Formats

MAGIC AI uses at least 1 email format:
MAGIC AI Email FormatsExamplePercentage
First@magic.fitJohn@magic.fit
100%

Frequently Asked Questions

What is MAGIC AI's official website and social media links?

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MAGIC AI's official website is magic.fit and has social profiles on LinkedIn and Crunchbase.

How much revenue does MAGIC AI generate?

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As of August 2026, MAGIC AI's annual revenue is estimated to be $1M - $10M.

What is MAGIC AI's NAICS code?

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MAGIC AI's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does MAGIC AI have currently?

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As of August 2026, MAGIC AI has approximately 53 employees across 3 continents, including Europe, Asia and Africa. Key team members include Chief Marketing Officer: N. K., Chief Technology Officer: M. P. and Head Of Engineering: C. P. Explore MAGIC AI's employee directory with LeadIQ.

What industry does MAGIC AI belong to?

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MAGIC AI operates in the Wellness and Fitness Services industry.

What technology does MAGIC AI use?

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MAGIC AI's tech stack includes Meta Ads Manager, iCIMS, Canva, Shopify, Google Workspace, Asana, Atlassian Jira and PayPal.

What is MAGIC AI's email format?

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MAGIC AI's email format typically follows the pattern of First@magic.fit. Find more MAGIC AI email formats with LeadIQ.

How much funding has MAGIC AI raised to date?

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As of August 2026, MAGIC AI has raised $7.5M in funding. The last funding round occurred on Oct 23, 2025.

When was MAGIC AI founded?

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MAGIC AI was founded in 2021.
MAGIC AI logo

MAGIC AI

Wellness and Fitness ServicesEngland, United Kingdom51-200 Employees

MAGIC AI delivers at-home personal training experiences via an intelligent hologram mirror that provides real-time form correction, rep counting, and live feedback. The system pairs software with hardware, including patent-pending dumbbells and workout content co-created with leading athletes, to offer hyper-personalized coaching across sport, strength, yoga, boxing, and dance. With a small, focused team, the company aims to provide a 1:1 coaching experience at home without the high weekly cost of traditional personal training. Based in London, MAGIC AI operates in the wellness and fitness services sector, serving individuals seeking at-home coaching and performance improvements. A notable recent development is a January 2026 partnership with Hill Group to introduce the AI-powered Fitness Mirror in Hill’s developments across Cambridge, London and Oxford, signaling expansion into new residential and managed spaces.

Section iconCompany Overview

Website
magic.fit
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2021
Employees
51-200

Section iconFunding & Financials

  • $7.5M

    MAGIC AI has raised a total of $7.5M of funding over 4 rounds. Their latest funding round was raised on Oct 23, 2025.

  • $1M - $10M

    MAGIC AI's revenue is estimated to be in the range of $1M - $10M

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