Insights

Growth momentum Magic Spoon is expanding product lines into protein oatmeal and protein granola, signaling opportunistic cross-sell potential to existing customers and retailers seeking high-protein, low-carb breakfast options.

Retail expansion With a prior nationwide retail launch tied to a substantial funding round, there is ongoing momentum for retailer partnerships and center of store placements, presenting opportunities for distributors and grocery chains.

Brand & creator strategy Active engagement with social creators (Sway House) indicates strong influencer-driven marketing channels; partnerships with influencers could be leveraged to expand shelf presence and drive trial through co-branded campaigns.

Technology enablement Adopted tech stack including Looker, iCIMS, NetSuite, and Amazon Advertising suggests readiness for data-driven account targeting, CRM automation, and scalable e-commerce operations to support B2B partnerships.

Funding signals Significant funding history and high growth trajectory imply potential for strategic alliances or co-marketing opportunities with investors or portfolio companies, including distribution, private label, or joint ventures.

Similar companies to Magic Spoon

Magic Spoon Tech Stack

Magic Spoon uses 8 technology products and services including Amazon Advertising, Looker, iCIMS, and more. Explore Magic Spoon's tech stack below.

Magic Spoon's Email Address Formats

Magic Spoon uses at least 4 email formats:
Magic Spoon Email FormatsExamplePercentage
First@magicspoon.comJohn@magicspoon.com
78%
Last@magicspoon.comDoe@magicspoon.com
15%
FirstL@magicspoon.comJohnD@magicspoon.com
5%
FirstLast@magicspoon.comJohnDoe@magicspoon.com
2%

Frequently Asked Questions

What is Magic Spoon's official website and social media links?

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Magic Spoon's official website is magicspoon.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Magic Spoon generate?

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As of August 2026, Magic Spoon's annual revenue is estimated to be $25M - $50M.

What is Magic Spoon's NAICS code?

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Magic Spoon's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Magic Spoon have currently?

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As of August 2026, Magic Spoon has approximately 91 employees across 4 continents, including North America, Asia and Europe. Key team members include Demand Planning Manager: D. M., Sales Planning Manager: J. M. and E-Commerce And Logistics Manager: D. T. Explore Magic Spoon's employee directory with LeadIQ.

What industry does Magic Spoon belong to?

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Magic Spoon operates in the Food and Beverage Services industry.

What technology does Magic Spoon use?

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Magic Spoon's tech stack includes Amazon Advertising, Looker, iCIMS, NetSuite, Google Workspace, SendGrid, Mautic and Amazon Pay.

What is Magic Spoon's email format?

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Magic Spoon's email format typically follows the pattern of First@magicspoon.com. Find more Magic Spoon email formats with LeadIQ.

How much funding has Magic Spoon raised to date?

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As of August 2026, Magic Spoon has raised $121M in funding. The last funding round occurred on Jul 13, 2022 for $106M.

When was Magic Spoon founded?

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Magic Spoon was founded in 2019.
Magic Spoon logo

Magic Spoon

Food and Beverage ServicesNew York, United States51-200 Employees

Magic Spoon is a New York-based company in the food and beverage services sector that develops cereals marketed to adults with high-protein, low-carbohydrate formulations. The company employs between 51 and 200 people and is headquartered in New York, NY 10003, United States. It was founded in 2019 by Gabi Lewis and Greg Sewitz, and in 2022 announced its first nationwide retail launch. In January 2025, Magic Spoon launched Protein Granola as part of its product line expansion. The company maintains a website at https://magicspoon.com.

Section iconCompany Overview

NAICS Code
722 - Food Services and Drinking Places
Founded
2019
Employees
51-200

Section iconFunding & Financials

  • $121M

    Magic Spoon has raised a total of $121M of funding over 3 rounds. Their latest funding round was raised on Jul 13, 2022 in the amount of $106M as a Series B.

  • $25M - $50M

    Magic Spoon's revenue is estimated to be in the range of $25M - $50M

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