Insights

Market Expansion Growing demand for high-protein, low-carb cereals and breakfast products presents a sales opportunity to expand Magic Spoon into mainstream retail channels and larger grocery partners, leveraging their recent nationwide launch and strong funding to secure shelf space.

New Product Upsell Frequent product launches such as protein oatmeal and protein granola create cross-sell opportunities with existing customers and retailers, enabling bundle offers, private label discussions, and trial-driven promotions to accelerate repeat purchases.

Digital Engagement Active e-commerce and tech-enabled marketing stack (Instacart, Attentive, Open Graph, Criteo) suggest potential for targeted digital campaigns, shopper retargeting, and data-driven partnerships with online grocers to boost online sales and featured placements.

Strategic Partnerships Sway House collaboration and high-profile creator programs indicate openness to influencer and co-branding opportunities; engage with media, fitness, and wellness brands to co-create limited editions and drive awareness in aligned consumer segments.

Scale and Financing Significant funding history and revenue trajectory position Magic Spoon to pursue wholesale and private-label opportunities with larger retailers, ingredient suppliers, and food service channels to diversify revenue streams and accelerate growth.

Magic Spoon Tech Stack

Magic Spoon uses 8 technology products and services including Criteo, jsDelivr, Open Graph, and more. Explore Magic Spoon's tech stack below.

  • Criteo
    Advertising
  • jsDelivr
    Content Delivery Network
  • Open Graph
    Content Management System
  • Instacart
    Food Ordering And Delivery
  • Malomo
    Logistics
  • Syndigo
    Marketing
  • Attentive
    Personalization
  • JavaScript
    Programming Languages

Magic Spoon's Email Address Formats

Magic Spoon uses at least 1 format(s):
Magic Spoon Email FormatsExamplePercentage
First@magicspoon.comJohn@magicspoon.com
78%
Last@magicspoon.comDoe@magicspoon.com
15%
FirstL@magicspoon.comJohnD@magicspoon.com
5%
FirstLast@magicspoon.comJohnDoe@magicspoon.com
2%

Frequently Asked Questions

What is Magic Spoon's official website and social media links?

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Magic Spoon's official website is magicspoon.com and has social profiles on LinkedInCrunchbase.

What is Magic Spoon's NAICS code?

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Magic Spoon's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Magic Spoon have currently?

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As of July 2026, Magic Spoon has approximately 94 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Head Of Growth: Y. N.Demand Planning Manager: D. M.E-Commerce And Logistics Manager: D. T.. Explore Magic Spoon's employee directory with LeadIQ.

What industry does Magic Spoon belong to?

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Magic Spoon operates in the Food and Beverage Services industry.

What technology does Magic Spoon use?

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Magic Spoon's tech stack includes CriteojsDelivrOpen GraphInstacartMalomoSyndigoAttentiveJavaScript.

What is Magic Spoon's email format?

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Magic Spoon's email format typically follows the pattern of First@magicspoon.com. Find more Magic Spoon email formats with LeadIQ.

How much funding has Magic Spoon raised to date?

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As of July 2026, Magic Spoon has raised $121M in funding. The last funding round occurred on Jun 13, 2022 for $106M.

When was Magic Spoon founded?

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Magic Spoon was founded in 2019.
Magic Spoon logo

Magic Spoon

Food and Beverage ServicesNew York, United States51-200 Employees

Magic Spoon is a New York-based company in the food and beverage services sector that develops cereals marketed to adults with high-protein, low-carbohydrate formulations. The company employs between 51 and 200 people and is headquartered in New York, NY 10003, United States. It was founded in 2019 by Gabi Lewis and Greg Sewitz, and in 2022 announced its first nationwide retail launch. In January 2025, Magic Spoon launched Protein Granola as part of its product line expansion. The company maintains a website at https://magicspoon.com.

Section iconCompany Overview

NAICS Code
722 - Food Services and Drinking Places
Founded
2019
Employees
51-200

Section iconFunding & Financials

  • $121M

    Magic Spoon has raised a total of $121M of funding over 3 rounds. Their latest funding round was raised on Jun 13, 2022 in the amount of $106Mas a series_b.

  • $25M$50M

    Magic Spoon's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $121M

    Magic Spoon has raised a total of $121M of funding over 3 rounds. Their latest funding round was raised on Jun 13, 2022 in the amount of $106Mas a series_b.

  • $25M$50M

    Magic Spoon's revenue is estimated to be in the range of $25M$50M

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