Magid Employee Directory
Business Consulting and ServicesMinnesota, United States51-200 Employees
Magid operates as a consumer intelligence and business solutions firm that analyzes how people feel about brands to reveal the motivations behind their choices. Founded by Frank Magid roughly 65 years ago, the company emphasizes the role of emotional connections in understanding consumer behavior. It collects qualitative insights—attitudes, opinions, motivations, and emotions—and uses them to anticipate responses and guide engagement strategies, offering services from strategy consulting to tech-enabled workflow solutions. Its client base includes media and entertainment, games, and consumer goods and services. Based in Minneapolis, Minnesota, Magid is a mid-sized firm that combines consulting with technology-enabled solutions focused on consumer experiences, media, marketing, and sales content. In May 2026, Magid announced the launch of Collaborator, a suite of AI-powered workflow tools, signaling an expansion of its offerings into AI-assisted capabilities.
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