AI Workflow Growth Magid recently launched Collaborator, a suite of agentic AI workflow automation tools to close efficiency gaps without sacrificing quality. This creates sales opportunities to upsell AI-powered research, automation, and decision-support to existing clients in media, entertainment, and consumer goods, as well as to new customers seeking modern, scalable workflow solutions.

GTM and Partnerships A new focus on go-to-market strategy for Collaborator Publisher and Collaborator Strategy, plus a dedicated channel partner program, signals a scalable sales motion. Engage advisory and services prospects by offering integrated AI products with Magid's consulting to accelerate adoption and expand reach across mid-market brands and broadcasters.

Media Industry Focus With NAB Show participation and research on trust in news, Magid is positioned to serve media and broadcasting clients seeking audience insights, narrative optimization, and trust-building strategies. Target opportunities include strategic consulting, audience research, and content strategy for TV networks, streaming platforms, and local stations.

Insight Services Advantage Magid's core capability is measuring emotional connections and human intelligence to predict behaviors and prescribe solutions. This differentiator can be sold as a premium market intelligence service to consumer brands, with integration points to CRM/marketing tech (HubSpot, MySQL) to inform campaigns and product design.

Channel Growth Potential The ongoing push to develop a channel partner program and past collaborations with BIA Kelsey indicate a path to expand via partners. Prospects include regional agencies, tech vendors, and systems integrators serving media, games, and consumer goods, offering joint go-to-market and bundled AI-enabled research services.