Growth through Acquisition MAGIS Financial Partners is a small, tightly staffed firm with assets under management over 490 million and was acquired by Cetera Advisors LLC in 2021, indicating access to expansive support, onboarding capabilities, and potential for scaled advisory and tech integration opportunities.
Integrated Platform As a wholly-owned subsidiary of Cetera Advisors LLC offering securities and advisory services, MAGIS presents a pathway for cross-sell of Cetera ecosystems, insurance services, and expanded product suites to existing Cetera clients and referrals.
Tech Enablement Current technology stack includes Calendly, AWS, Cloudflare, Datadog, and mapping and analytics tools, suggesting readiness for digital engagement enhancements, security improvements, and data-driven client outreach initiatives.
Small Firm, Niche Focus With a lean team of 2-10 employees, MAGIS represents a target for scalable outsourced services, back-office automation, and cost-efficient implementations that can boost service levels without significantly increasing headcount.
Revenue Growth Potential Reported revenue range of 1 million to 10 million and a public acquisition at 490 million implies solid gross potential; opportunities exist to offer growth-oriented solutions such as client acquisition programs, marketing automation, and enhanced advisory platforms to further expand AUM.