Mahindra First Choice Wheels Ltd Email Format

Motor Vehicle ManufacturingMaharashtra, India1001-5000 Employees

Mahindra First Choice Wheels Ltd is a Mumbai-based company operating in the motor vehicle manufacturing sector with about 1,000 to 5,000 employees. It runs India's leading used auto platform, organizing the market by aggregating demand and supply, and operates the largest pan-India used car retailing network. The firm maintains extensive partnerships to procure used vehicles and holds the #2 auto-content portal position on carandbike.com, in addition to commanding a dominant share of the enterprise solutions market for banks, NBFCs, insurance companies, and OEMs. The company is part of the Mahindra Group and has attracted investments from Valiant Capital, Phi Capital, and Cox Automotive. Recent leadership changes include Mohammed Turra's appointment as MD & CEO in October 2024 and Ankit Dhanuka's appointment as CFO in April 2026. The company has pursued partnerships and expansion activities, including a December 2024 collaboration with Zaggle Prepaid Ocean Services and the launch of an Automart store in Hyderabad in July 2023.

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