Insights

Market Leadership Mahindra First Choice Wheels holds a dominant position in India's used automotive market with the largest retail network and collaborations with major financial and OEM partners, indicating significant potential for expansion of financing, insurance, and ancillary services.

Strategic Partnerships Recent collaborations with Zaggle for employee reward programs and CredAble for invoicing solutions suggest opportunities to cross-sell digital solutions, financial tech services, and employee benefits offerings to streamline operations and enhance customer engagement.

Growth & Acquisition The company's acquisition of Carnation Auto in 2018 reflects an active expansion strategy, signaling openness to new partnerships and opportunities to integrate additional used vehicle inventories or expand into new regional markets.

Digital Expansion Investments in digital platforms like carandbike.com and modern tech stacks such as Next.js and Kotlin indicate a focus on enhancing online presence and e-commerce capabilities, opening avenues for sales automation, customer engagement tools, and targeted digital marketing solutions.

Financial & Funding Potential With revenue estimates up to $250 million and recent funding of $15 million, Mahindra First Choice Wheels is well-positioned to invest in technology upgrades, operational efficiencies, and new market segments, creating opportunities for sales solutions tailored to scaling and fintech integration.

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Mahindra First Choice Wheels Ltd Tech Stack

Mahindra First Choice Wheels Ltd uses 8 technology products and services including Canva, WordPress, Talend, and more. Explore Mahindra First Choice Wheels Ltd's tech stack below.

  • Canva
    Audio, Video, Graphics
  • WordPress
    Content Management System
  • Talend
    Data Integration
  • Next.js
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • Ubuntu
    Operating Systems
  • Kotlin
    Programming Languages
  • Appium
    Testing And Qa

Media & News

Mahindra First Choice Wheels Ltd's Email Address Formats

Mahindra First Choice Wheels Ltd uses at least 2 format(s):
Mahindra First Choice Wheels Ltd Email FormatsExamplePercentage
Last.First@mahindra.comDoe.John@mahindra.com
90%
First.Last@mahindra.comJohn.Doe@mahindra.com
6%
LastFirst@mahindra.comDoeJohn@mahindra.com
2%
First.L@mahindra.comJohn.D@mahindra.com
1%
L.First@mahindra.comD.John@mahindra.com
1%
FirstLast@mahindrafirstchoice.comJohnDoe@mahindrafirstchoice.com
100%

Frequently Asked Questions

What is Mahindra First Choice Wheels Ltd's phone number?

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You can contact Mahindra First Choice Wheels Ltd's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Mahindra First Choice Wheels Ltd's official website and social media links?

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Mahindra First Choice Wheels Ltd's official website is mahindrafirstchoice.com and has social profiles on LinkedInCrunchbase.

What is Mahindra First Choice Wheels Ltd's NAICS code?

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Mahindra First Choice Wheels Ltd's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Mahindra First Choice Wheels Ltd have currently?

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As of December 2025, Mahindra First Choice Wheels Ltd has approximately 1.5K employees across 3 continents, including AsiaNorth AmericaEurope. Key team members include Cro: G. B.Chief Human Resources Officer (chro): S. T.Chief Data Officer: C. S. P.. Explore Mahindra First Choice Wheels Ltd's employee directory with LeadIQ.

What industry does Mahindra First Choice Wheels Ltd belong to?

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Mahindra First Choice Wheels Ltd operates in the Motor Vehicle Manufacturing industry.

What technology does Mahindra First Choice Wheels Ltd use?

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Mahindra First Choice Wheels Ltd's tech stack includes CanvaWordPressTalendNext.jsjQueryUbuntuKotlinAppium.

What is Mahindra First Choice Wheels Ltd's email format?

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Mahindra First Choice Wheels Ltd's email format typically follows the pattern of Last.First@mahindra.com. Find more Mahindra First Choice Wheels Ltd email formats with LeadIQ.

How much funding has Mahindra First Choice Wheels Ltd raised to date?

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As of December 2025, Mahindra First Choice Wheels Ltd has raised $15M in funding. The last funding round occurred on Feb 02, 2018 for $15M.

When was Mahindra First Choice Wheels Ltd founded?

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Mahindra First Choice Wheels Ltd was founded in 2007.

Mahindra First Choice Wheels Ltd

Motor Vehicle ManufacturingMaharashtra, India1001-5000 Employees

Mahindra First Choice Wheels is India’s leading used auto platform business which is organizing the market by aggregating demand and supply. It has the largest pan-India used car retailing network, large and fast-growing partnerships to procure used vehicles efficiently, the #2 auto-content portal in the country in carandbike.com, as well as the dominant share of the enterprise solutions market for banks, NBFCs, insurance companies and OEMs.

The company is a part of the diversified Mahindra Group. It has also attracted funding from Silicon Valley-based hedge fund Valiant Capital, Indian private equity firm Phi Capital and Cox Automotive, a global $ 7 Billion Auto-Tech player based in the USA.

Section iconCompany Overview

Phone number
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
2007
Employees
1001-5000

Section iconFunding & Financials

  • $15M

    Mahindra First Choice Wheels Ltd has raised a total of $15M of funding over 2 rounds. Their latest funding round was raised on Feb 02, 2018 in the amount of $15M.

  • $100M$250M

    Mahindra First Choice Wheels Ltd's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $15M

    Mahindra First Choice Wheels Ltd has raised a total of $15M of funding over 2 rounds. Their latest funding round was raised on Feb 02, 2018 in the amount of $15M.

  • $100M$250M

    Mahindra First Choice Wheels Ltd's revenue is estimated to be in the range of $100M$250M

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