Insights

Strategic Partnerships Leverage Mahindra First Choice Wheels' growing enterprise solutions footprint with banks, NBFCs, insurers and OEMs to cross-sell financing, insurance, and vehicle lifecycle services.

Executive Leadership Recent CFO and MD&CEO appointments signal leadership changes and potential budget shifts; approach finance and strategy teams to align on growth initiatives, partnerships, and vendor contracts.

Used Car Platform capitalize on India's largest pan-India used car retail network by offering aftermarket services, warranties, and inspection programs to improve customer trust and boost transaction value.

Tech & Automation Target their tech stack readiness and integration needs (REST, GitHub, Open Graph, Freshworks, PWA) with our sales tools, data integrations, and customer experience optimizations to streamline procurement and vendor onboarding.

Expansion & Regions Capitalize on store openings and partnerships (e.g., Automart stores, Hyderabad expansion) to propose region-specific campaigns, local credit products, and fleet/enterprise solutions for dealers and corporate clients.

Similar companies to Mahindra First Choice Wheels Ltd

Mahindra First Choice Wheels Ltd Tech Stack

Mahindra First Choice Wheels Ltd uses 8 technology products and services including Swagger, Google Slides, Open Graph, and more. Explore Mahindra First Choice Wheels Ltd's tech stack below.

  • Swagger
    Api Management
  • Google Slides
    Communication And Collaboration
  • Open Graph
    Content Management System
  • Freshworks Freshdesk
    Help Desk Software
  • Android Studio
    Integrated Development Environments
  • PWA
    Miscellaneous
  • Android
    Programming Languages
  • TestNG
    Testing And Qa

Media & News

Mahindra First Choice Wheels Ltd's Email Address Formats

Mahindra First Choice Wheels Ltd uses at least 2 format(s):
Mahindra First Choice Wheels Ltd Email FormatsExamplePercentage
Last.First@mahindra.comDoe.John@mahindra.com
91%
First.Last@mahindra.comJohn.Doe@mahindra.com
7%
LastFirst@mahindra.comDoeJohn@mahindra.com
1%
First.L@mahindra.comJohn.D@mahindra.com
1%
FirstLast@mahindrafirstchoice.comJohnDoe@mahindrafirstchoice.com
100%

Frequently Asked Questions

What is Mahindra First Choice Wheels Ltd's phone number?

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You can contact Mahindra First Choice Wheels Ltd's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Mahindra First Choice Wheels Ltd's official website and social media links?

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Mahindra First Choice Wheels Ltd's official website is mahindrafirstchoice.com and has social profiles on LinkedInCrunchbase.

What is Mahindra First Choice Wheels Ltd's SIC code NAICS code?

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Mahindra First Choice Wheels Ltd's SIC code is 5521 - Motor Vehicle Dealers (Used Only) NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Mahindra First Choice Wheels Ltd have currently?

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As of July 2026, Mahindra First Choice Wheels Ltd has approximately 1.6K employees across 3 continents, including AsiaNorth AmericaEurope. Key team members include Ceo: S. S.Cro: G. B.Chief Human Resources Officer (chro): S. T.. Explore Mahindra First Choice Wheels Ltd's employee directory with LeadIQ.

What industry does Mahindra First Choice Wheels Ltd belong to?

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Mahindra First Choice Wheels Ltd operates in the Motor Vehicle Manufacturing industry.

What technology does Mahindra First Choice Wheels Ltd use?

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Mahindra First Choice Wheels Ltd's tech stack includes SwaggerGoogle SlidesOpen GraphFreshworks FreshdeskAndroid StudioPWAAndroidTestNG.

What is Mahindra First Choice Wheels Ltd's email format?

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Mahindra First Choice Wheels Ltd's email format typically follows the pattern of Last.First@mahindra.com. Find more Mahindra First Choice Wheels Ltd email formats with LeadIQ.

How much funding has Mahindra First Choice Wheels Ltd raised to date?

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As of July 2026, Mahindra First Choice Wheels Ltd has raised $30M in funding. The last funding round occurred on Feb 02, 2018 for $15M.

When was Mahindra First Choice Wheels Ltd founded?

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Mahindra First Choice Wheels Ltd was founded in 2007.
Mahindra First Choice Wheels Ltd logo

Mahindra First Choice Wheels Ltd

Motor Vehicle ManufacturingMaharashtra, India1001-5000 Employees

Mahindra First Choice Wheels Ltd is a Mumbai-based company operating in the motor vehicle manufacturing sector with about 1,000 to 5,000 employees. It runs India's leading used auto platform, organizing the market by aggregating demand and supply, and operates the largest pan-India used car retailing network. The firm maintains extensive partnerships to procure used vehicles and holds the #2 auto-content portal position on carandbike.com, in addition to commanding a dominant share of the enterprise solutions market for banks, NBFCs, insurance companies, and OEMs. The company is part of the Mahindra Group and has attracted investments from Valiant Capital, Phi Capital, and Cox Automotive. Recent leadership changes include Mohammed Turra's appointment as MD & CEO in October 2024 and Ankit Dhanuka's appointment as CFO in April 2026. The company has pursued partnerships and expansion activities, including a December 2024 collaboration with Zaggle Prepaid Ocean Services and the launch of an Automart store in Hyderabad in July 2023.

Section iconCompany Overview

Phone number
SIC Code
5521 - Motor Vehicle Dealers (Used Only)
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
2007
Employees
1001-5000

Section iconFunding & Financials

  • $30M

    Mahindra First Choice Wheels Ltd has raised a total of $30M of funding over 3 rounds. Their latest funding round was raised on Feb 02, 2018 in the amount of $15Mas a series_unknown.

  • $100M$250M

    Mahindra First Choice Wheels Ltd's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $30M

    Mahindra First Choice Wheels Ltd has raised a total of $30M of funding over 3 rounds. Their latest funding round was raised on Feb 02, 2018 in the amount of $15Mas a series_unknown.

  • $100M$250M

    Mahindra First Choice Wheels Ltd's revenue is estimated to be in the range of $100M$250M

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