Maia

Wellness and Fitness ServicesTexas, United States11-50 Employees

Maia is a wellness and fitness services company based in Austin, Texas, that applies behavioral science to develop products and solutions aimed at changing health behaviors and maximizing human potential. The firm offers a proprietary framework called Elements of Change, which provides a structured, evidence-based process for professionals to create effective wellness programs, complemented by a patented online education and training platform designed to implement and scale those programs. Its platform has supported large-scale initiatives, including wichealth.org, a government-backed service that has delivered millions of nutrition education lessons to underserved populations since 2002, with measurable health improvements as a result.

The company serves professionals and organizations seeking to design and deploy wellness programs at scale, particularly in health education and behavior change. Maia operates within the wellness and fitness services industry, positioning itself as a provider of structured behavioral science methods and scalable digital training to support evidence-based health interventions. The organization is located in Austin, Texas, and employs a team of professionals capable of delivering its framework and platform to its diverse client base.

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