Insights

Brand Synergy Leverage Maidenform’s parent relationship with HanesBrands to pitch cross-brand collaboration opportunities, bundled promotions, and shared distribution channels across HanesMarkets to expand reach.

Tech Enabled Target collaboration on digital commerce and analytics initiatives given Maidenform’s tech stack (Contentsquare, Tealium, OneTrust) to optimize customer journeys, personalize offers, and improve ROI on marketing spend.

Innovation Spotlight Position products around the Magic Slimming and LYCRA FitSense powered lines as premium shapewear innovations to attract retailers seeking high-margin, technology-backed intimates.

Growth Play Capitalize on recent collection launches like the M collection and ongoing expansion in intimates by offering wholesale partnerships, pop-up collaborations, and exclusive SKUs for key channels.

Market Fit Focus on mid-sized retailer opportunities in apparel where Maidenform’s 201-500 employee footprint and $500M–$1B revenue align with scalable distribution, showroom engagement, and omnichannel strategies.

Similar companies to Maidenform

Maidenform Tech Stack

Maidenform uses 8 technology products and services including Google Ads, Microsoft Advertising, The Trade Desk, and more. Explore Maidenform's tech stack below.

Google Ads
Advertising
Microsoft Advertising
Advertising
The Trade Desk
Advertising
OneTrust
Cookie Compliance
Magento
E-commerce
Microsoft 365
Email
AfterPay
Payment Processing
Tealium
Tag Management

Media & News

Maidenform's Email Address Formats

Maidenform uses at least 2 format(s):

Maidenform Email Formats	Example	Percentage
First.Last@hanes.com	John.Doe@hanes.com	94%
Last@hanes.com	Doe@hanes.com	3%
Last.First@hanes.com	Doe.John@hanes.com	1%
First.L@hanes.com	John.D@hanes.com	2%
FLast@maidenform.com	JDoe@maidenform.com	85%
First.Last@maidenform.com	John.Doe@maidenform.com	10%
FirstLast@maidenform.com	JohnDoe@maidenform.com	3%
First@maidenform.com	John@maidenform.com	2%

Frequently Asked Questions

What is Maidenform's phone number?

You can contact Maidenform's main corporate office by phone at

+1-718-326-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Maidenform's stock symbol?

Maidenform is a publicly traded company; the company's stock symbol is MFB.

What is Maidenform's official website and social media links?

Maidenform's official website is maidenform.com and has social profiles on LinkedIn.

How much revenue does Maidenform generate?

As of July 2026, Maidenform's annual revenue is estimated to be $500M - $1B.

What is Maidenform's NAICS code?

Maidenform's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Maidenform have currently?

As of July 2026, Maidenform has approximately 313 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Financial Officer Chief Operating Officer: C. V.Vp - Asia Operations: L. Y.President: B. C.. Explore Maidenform's employee directory with LeadIQ.

What industry does Maidenform belong to?

Maidenform operates in the Retail Apparel and Fashion industry.

What technology does Maidenform use?

Maidenform's tech stack includes Google AdsMicrosoft AdvertisingThe Trade DeskOneTrustMagentoMicrosoft 365AfterPayTealium.

What is Maidenform's email format?

Maidenform's email format typically follows the pattern of First.Last@hanes.com. Find more Maidenform email formats with LeadIQ.

When was Maidenform founded?

Maidenform was founded in 1922.

Maidenform

Q: What is Maidenform's official website and social media links?

Maidenform's official website is maidenform.com. Maidenform has social profiles on LinkedIn.

Q: How many employees does Maidenform have currently?

Maidenform has approximately 313 employees.

Q: What technology does Maidenform use?

Maidenform's tech stack includes Webpack, PHP, TikTok Pixel, Amazon Web Services, Mautic.

Q: What is Maidenform's NAICS code?

Maidenform's NAICS code is 448 (Clothing and Clothing Accessories Stores).

Retail Apparel and FashionNorth Carolina, United States201-500 Employees

Maidenform operates in the Retail Apparel and Fashion sector, focusing on intimate apparel such as bras, underwear, and shapewear within a modern styling framework. Its portfolio comprises contemporary styles designed to appeal to fashion-conscious consumers. Its target audience includes women who view multiple layers of clothing as a form of personal expression.

Based in Winston-Salem, North Carolina, Maidenform is part of HanesBrands, positioning it within a larger apparel group. The company is mid-sized, with a few hundred employees. In 2023, Maidenform launched the M collection, a new line of intimates.