Innovative Product Launches Maidenform consistently launches innovative product collections like the Magic Slimming line powered by LYCRA FitSense technology, creating unique selling points and attracting customers seeking cutting-edge intimate apparel solutions.

Strong Brand Equity With a 90-year history and iconic brands like Maidenform®, Flexees®, and Lilyette®, Maidenform has built strong brand equity, which can be leveraged to establish trust and appeal to a wide range of customers in the intimate apparel market.

Partnerships and Collaborations Strategic partnerships like the one with LYCRA Co. demonstrate Maidenform's commitment to innovation and aligning with industry leaders to bring new technologies to market, opening up collaboration opportunities that can drive sales growth.

Omni-Channel Distribution Approach With products sold through various channels including department stores, national chains, mass merchants, and company-operated outlets, Maidenform's omni-channel strategy provides diverse sales avenues to reach different customer segments effectively.

Market Expansion with Maidenform M Collection The launch of Maidenform's M collection, offering intimates that are described as 'yummy, comfortable, and hot all over,' presents a new market expansion opportunity to attract customers looking for trendy and stylish intimate apparel options.