Maidenform

Retail Apparel and FashionNorth Carolina, United States201-500 Employees

Maidenform operates in the Retail Apparel and Fashion sector, focusing on intimate apparel such as bras, underwear, and shapewear within a modern styling framework. Its portfolio comprises contemporary styles designed to appeal to fashion-conscious consumers. Its target audience includes women who view multiple layers of clothing as a form of personal expression.

Based in Winston-Salem, North Carolina, Maidenform is part of HanesBrands, positioning it within a larger apparel group. The company is mid-sized, with a few hundred employees. In 2023, Maidenform launched the M collection, a new line of intimates.

Sign up for free to view info

Email Format Employee directory