Acquisition Strategy SKIMS has been actively acquiring other brands, like Skkn by Kim, indicating a potential strategy for expanding its product offerings and customer base through acquisitions. Leveraging this trend, sales professionals can explore partnership and acquisition opportunities with smaller brands in the apparel industry.

Global Expansion With a recent promotion of Laura Buckle to Executive Director of Global Talent Acquisition, SKIMS is emphasizing its global presence and talent acquisition efforts. Sales development representatives can capitalize on this by focusing on expanding the company's reach in new international markets through partnerships and distribution agreements.

Sports Partnerships SKIMS has formed partnerships with major sports events like the 2024 Olympics and brands like Nike for activewear. Sales professionals can leverage these partnerships to explore sponsorships and collaborations with sports teams, events, and athletes to promote SKIMS products to a wider audience.

IPO Preparation As SKIMS is considering an initial public offering (IPO), there may be opportunities for sales development representatives to engage potential investors or financial institutions looking to support the company's IPO. Building relationships with stakeholders interested in fashion retail IPOs can lead to future sales opportunities.

Competitive Positioning Being identified as a competitor of Lululemon and forming partnerships with established brands like Nike showcases SKIMS' competitive positioning in the activewear market. Sales professionals can use this information to differentiate SKIMS products from competitors and highlight unique selling points to target customers.