Strategic Partnerships SKIMS recently integrated with The North Face, showcasing synergies between fashion and outdoor wear products. Explore partnership opportunities with outdoor brands to tap into new customer segments.

Expansion Strategy With new store openings in prominent locations like Washington, D.C., SKIMS is actively expanding its physical presence. Identify high-traffic areas for potential collaborations or pop-up stores to increase brand visibility.

Key Personnel Moves Bringing onboard experienced marketing executive Julia Collier signals a focus on brand development. Connect with the marketing team to understand new campaigns and positioning for tailored sales pitches.

Campaign Engagement SKIMS' successful Outdoor Essentials campaign on Instagram highlights effective social media engagement. Leverage social platforms to showcase product offerings and engage with potential customers.

Product Diversification The launch of the 'EVERY BODY' campaign showcases a commitment to expanding menswear. Introduce custom solutions or exclusive offers targeted towards the male demographic to capture a wider market share.