Strategic Partnerships Mainstay has established collaborations with educational organizations such as Union County College and GetSchooled, indicating a strong presence and credibility within the education sector which can be leveraged for expanding partnerships and client base in this market.

Technology-Driven Approach The company's use of modern tech stacks including Django, WordPress, and HubSpot highlights its capability to deliver innovative, AI-enhanced learning solutions, suggesting potential for sales of customized software services or integrations with existing platforms.

Funding & Growth With a successful Series B funding round led by Salesforce Ventures and Google Assistant Investments, Mainstay demonstrates investor confidence and financial stability, providing opportunities to position complementary products or services that align with their growth trajectory.

Education Focus Mainstay’s focus on supporting students through video content and engagement initiatives shows a niche specialization that could present opportunities to sell additional educational tools, content platforms, or engagement solutions tailored to academic institutions.

Market Positioning Operating with a revenue range of 1 to 10 million and a relatively lean team of up to 200 employees, Mainstay is positioned as a nimble innovator within the software development and education technology space, ideal for tailored, scalable solutions that address their specific operational needs.