MSME-Scale Platform Majoo serves over 45,000 active merchants across 60 cities with on-ground sales reach in 100+ cities, indicating a large, engaged SME customer base ripe for upsell of higher-tier plans, cross-sell of added services, and referral opportunities.

Comprehensive Suite Integrated POS, accounting, inventory, HR, CRM, analytics and online ordering across multiple product tiers suggests opportunities to upsell premium features (Prime and Prime+) to growing merchants, and to bundle services for multi-outlet deployments.

Finance & Capital Majoo offers financing via partnerships (Investree, KoinWorks, Modalku, Commbank) and majoo Capital, presenting sales opportunities to introduce financing for inventory, expansion, or digital marketing, especially for high-potential merchants seeking growth capital.

Digital Marketing & Growth DigiAds, WhatsApp campaigns and integration with major e-commerce platforms create a funnel for merchants seeking omnichannel growth; prospect opportunities exist in offering marketing automation, customer engagement, and retention solutions to increase online orders.

Expansion Readiness Recent Series A funding and rapid growth during the pandemic, along with national coverage and on-ground reps, indicate a favorable environment for targeting expanding merchants or multi-outlet businesses looking to standardize operations on a single platform.