Sustainability Alignment Makeena is a sustainability and health focused platform serving brands in the natural products space, offering loyalty, rewards, and omni-channel engagement. This presents a sales opportunity to partner with eco-conscious brands seeking to enhance in-store and online shopper experiences and measure ROI on marketing spend.

Omni-Channel Focus The platform bridges online and in-store shopping and automates loyalty tracking and redemption. A sales angle is to target retailers and emerging brands looking to unify customer journeys, reduce fragmentation, and optimize spend across channels.

SMB Market Fit With 11-50 employees and a focus on emerging natural product brands, Makeena targets small to mid-market players who need affordable loyalty and engagement tools without enterprise complexity, offering a clear upsell path as brands scale.

Strategic Partnerships As a member of 1% for the Planet and the Climate Collaborative, Makeena can attract like-minded brands and accelerators seeking sustainability credentials, creating co-marketing and channel partnership opportunities that reinforce brand impact.

Tech Stack & Data Leveraging tools like Google BigQuery, Braze, Freshdesk, and Snowplow enables robust data-driven marketing and customer engagement. This supports selling to brands that prioritize measurable ROI, advanced analytics, and personalized loyalty experiences.