Specialized client focus Makovsky’s emphasis on integrated communications for financial, professional services, health, technology and energy sectors suggests sales opportunities by offering bespoke, sector-specific PR programs and cross-media strategies that align with their deep domain expertise.

High client retention With a reported client retention rate around 80 percent, there is a strong foundation for expanding current accounts. Target up-sell opportunities could include broader digital, social and experiential campaigns, as well as multi-region programs to deepen existing client relationships.

Awards and recognition Frequent industry accolades and recent Best Agency to Work For and Best Employee Program recognitions signal a strong employer brand and proven delivery capability. Leverage this to position Makovsky as a trusted partner for complex, high-profile initiatives and talent-driven campaigns.

Healthcare and life sciences ties Active collaborations in healthcare and life sciences, including partnerships with Cure and leadership in health communications, indicate growth areas. Propose programs that integrate corporate communications with public health messaging, government affairs support, and ecosystem partnerships.

Growth and scale signals Revenue range and industry presence imply opportunities to offer scalable, multi-market campaigns, capability expansions in digital and data-driven PR, and tech-enabled solutions (CRM, automation, analytics) to support accelerating client needs across sectors.