Niche Market Longstanding accessibility to theatre and school groups with a wide theatrical makeup and costume inventory. Opportunity to upsell bundled theater production kits, rental packages, and school program collaborations to expand repeat business.

Ecommerce Expansion Established online presence complements brick-and-mortar strengths. Potential to optimize online catalog for cross-sell of makeup, wigs, costumes, and rental options to national theater programs and event organizers.

Full-Service Advantage Positioned as a traditional corner drug store with specialized theater offerings. Sell value-added services such as makeup consultations, character makeup kits, and ready-to-use costume bundles for schools and community theaters.

Supplier Network Relationships with major makeup brands and 20+ suppliers plus a Master Dealer capability for special orders. Target opportunities in exclusive collaborations, limited editions, and bulk procurement for productions.

Financial Scale Mid-market revenue with strong regional footprint in Wisconsin. Prospect to expand B2B outreach to local theaters, schools, and event organizers, leveraging rental inventory and build-to-order kits for predictable recurring revenue.