Broad product mix Longstanding specialty retailer offering pharmacy services alongside theatrical makeup, wigs, costumes, props and rental costumes in Madison, Wisconsin. Opportunity to cross-sell pharmacy customers with theater and event supplies and secure repeat business.

Theatrical niche Over seventy years of theater and school group makeup experience position Mallatt's as a trusted supplier for schools, community theaters, and performing arts programs. Potential to expand B2B outreach with school districts and local theater organizations.

Local and online Brick-and-mortar heritage combined with growing e-commerce presence. Emphasize omnichannel strategies to capture online shoppers while driving foot traffic to the Madison location for rentals and fittings.

Supplier breadth Carries makeup from major brands and sources from over twenty suppliers, with capabilities for special orders and hard-to-find items as a master dealer. Upsell opportunities for exclusive products, bundles, and seasonal campaigns.

Growth signals Revenue in the 1–10 million range with a lean team (51–200 employees) indicates efficiency and potential scalability through larger wholesale partnerships, school contracts, and event-specific B2B programs.