Insights

Growing Market Presence Mamaearth has established itself as a leading player in the Indian skincare and wellness segment, securing a top three position among skincare brands in India according to Euromonitor. This strong brand recognition presents opportunities to expand product lines and increase shelf space within premium and mass retail outlets.

Recent Product Launches The company actively introduces new natural and toxin-free skincare products, such as Beetroot Hydraful and Vitamin C Daily Glow creams, signaling a focus on innovation tailored to consumer demand for organic and safe skincare solutions. This opens opportunities to upsell complementary or targeted wellness products.

Strategic Collaborations Partnerships with digital platforms like Zepto and influencer campaigns featuring personalities like Shilpa Shetty showcase Mamaearth’s emphasis on digital engagement and brand visibility. Sales channels can be expanded through targeted online marketing and strategic e-commerce collaborations.

Market Expansion Potential With recent competition from brands like BabyOrgano in the Ayurvedic children's wellness segment and recent low-cost beauty lines challenging reliance retail powerhouses, there is a clear opportunity to develop budget-friendly, natural product offerings to capture a larger share of value-conscious consumers.

Financial and Operational Growth Mamaearth’s revenue between 25 and 50 million USD with a funding of 28 million USD indicates robust growth potential and operational scalability, offering prospects for strategic partnerships, bulk procurement, and co-branded initiatives to accelerate sales across multiple channels.

Mamaearth Tech Stack

Mamaearth uses 8 technology products and services including FancyBox, OWL Carousel, LinkedIn, and more. Explore Mamaearth's tech stack below.

  • FancyBox
    Javascript Libraries
  • OWL Carousel
    Javascript Libraries
  • LinkedIn
    Online Community Software
  • PHP
    Programming Languages
  • Node.js
    Programming Languages
  • Yoast SEO
    Search Engines
  • Piwik
    System Analytics & Monitoring
  • Bootstrap
    UI Frameworks

Media & News

Mamaearth's Email Address Formats

Mamaearth uses at least 1 format(s):
Mamaearth Email FormatsExamplePercentage
First.L@mamaearth.inJohn.D@mamaearth.in
88%
First.Last@mamaearth.inJohn.Doe@mamaearth.in
8%
First@mamaearth.inJohn@mamaearth.in
3%
Last.F@mamaearth.inDoe.J@mamaearth.in
1%

Frequently Asked Questions

What is Mamaearth's official website and social media links?

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Mamaearth's official website is mamaearth.in and has social profiles on LinkedInCrunchbase.

What is Mamaearth's NAICS code?

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Mamaearth's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Mamaearth have currently?

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As of December 2025, Mamaearth has approximately 820 employees across 6 continents, including AsiaEuropeNorth America. Key team members include Associate Vice President Marketing: P. B.National Training Head: H. B.Vice President: S. G.. Explore Mamaearth's employee directory with LeadIQ.

What industry does Mamaearth belong to?

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Mamaearth operates in the Wellness and Fitness Services industry.

What technology does Mamaearth use?

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Mamaearth's tech stack includes FancyBoxOWL CarouselLinkedInPHPNode.jsYoast SEOPiwikBootstrap.

What is Mamaearth's email format?

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Mamaearth's email format typically follows the pattern of First.L@mamaearth.in. Find more Mamaearth email formats with LeadIQ.

How much funding has Mamaearth raised to date?

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As of December 2025, Mamaearth has raised $28M in funding. The last funding round occurred on Dec 05, 2023 for $28M.

When was Mamaearth founded?

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Mamaearth was founded in 2016.

Mamaearth

Wellness and Fitness ServicesHaryana, India501-1000 Employees

We are parents just like you. Our journey began when we, Ghazal and Varun, were expecting our first child. That’s the time we turned from a bungee jumping, pub hopping, carefree couple to basically a couple of safety wardens. Everything had to be safe, kosher & googled. When the morning sickness became a routine, we were shocked to find that there were no safer alternatives to pills and ended up having to struggle a lot.

After 9 rigorous months, we were finally blessed with our tiny little bundle of joy and just like you and every other parent in the world; we too wanted the best for our cute bambino. So we wore our spyglasses & did all the possible research available. Whoa, we were shocked to see how most baby products, be it lotion or shampoo contained toxins which have proven to be harmful to the little ones. We were worried sick and it wasn’t just our baby we were worried about but also for all the little ones we knew in our friend circle. That’s when we decided to do something about it & create products which were completely safe & certified toxin free. A brand, by a parent, for the parent. A brand which develops products from world-class research and attempts to solve every little problem that we as parents face. With the aim of making products which are mum-baby friendly, toxin-free, meet stringent international standards & are basically ultra-awesome, Mamaearth was born.

Section iconCompany Overview

NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2016
Employees
501-1000

Section iconFunding & Financials

  • $28M

    Mamaearth has raised a total of $28M of funding over 9 rounds. Their latest funding round was raised on Dec 05, 2023 in the amount of $28M.

  • $25M$50M

    Mamaearth's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $28M

    Mamaearth has raised a total of $28M of funding over 9 rounds. Their latest funding round was raised on Dec 05, 2023 in the amount of $28M.

  • $25M$50M

    Mamaearth's revenue is estimated to be in the range of $25M$50M

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