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Insights

Target Market Expansion mCaffeine's diverse portfolio of over 95 caffeine-based personal care products presents an opportunity to expand into new markets and reach a wider customer base by catering to the varying needs of Millennials and Gen Zs.

Sustainability Focus With products that are SLS and Parabens Free, FDA approved, Made Safe certified, zero plastic footprint, PETA certified, 100% Vegan & Cruelty-Free, mCaffeine can leverage its sustainability focus to appeal to environmentally conscious consumers and tap into the growing market for eco-friendly personal care products.

Award-Winning Products Leverage mCaffeine's award-winning products such as the Best Choco Body Butter to showcase the brand's quality and innovation, giving sales representatives a competitive edge in positioning the products to potential buyers and distributors.

Tech-Driven Marketing Utilization of a tech stack including Bitly, Google, AWS, Lever, Google Hangouts, and Zoom indicates mCaffeine's focus on technology-driven marketing strategies, offering sales professionals opportunities to explore digital channels for lead generation and customer engagement.

Competitive Positioning Position mCaffeine against similar companies like Mamaearth, Forest Essentials, and Plum by emphasizing its unique selling propositions, such as the caffeine infusion across multiple product categories, to differentiate the brand in a competitive market and drive sales growth.

Similar companies to mCaffeine

mCaffeine Tech Stack

mCaffeine uses 6 technology products and services including Bitly, Google, Amazon Web Services, and more. Explore mCaffeine's tech stack below.

  • Bitly
    Marketing
  • Google
    Miscellaneous
  • Amazon Web Services
    Platform As A Service
  • Lever
    Recruitment Marketing
  • Google Hangouts
    Web Conferencing
  • Zoom
    Web Conferencing

Media & News

mCaffeine's Email Address Formats

mCaffeine uses at least 2 format(s):
mCaffeine Email FormatsExamplePercentage
First.Last@mcaffeine.comJohn.Doe@mcaffeine.com
77%
First@mcaffeine.comJohn@mcaffeine.com
23%
LastF@bit.lyDoeJ@bit.ly
76%
First.Last@bit.lyJohn.Doe@bit.ly
17%
First@bit.lyJohn@bit.ly
6%
Last@bit.lyDoe@bit.ly
1%

Frequently Asked Questions

Where is mCaffeine's headquarters located?

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mCaffeine's main headquarters is located at B1, 401, Boomerang Kanakia, Chandivali, Andheri East Mumbai, Maharashtra 400072, Maharashtra 400072 IN. The company has employees across 3 continents, including AsiaNorth AmericaEurope.

What is mCaffeine's official website and social media links?

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mCaffeine's official website is bit.ly and has social profiles on LinkedIn.

How much revenue does mCaffeine generate?

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As of August 2024, mCaffeine's annual revenue reached $750M.

What is mCaffeine's NAICS code?

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mCaffeine's NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does mCaffeine have currently?

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As of August 2024, mCaffeine has approximately 501 employees across 3 continents, including AsiaNorth AmericaEurope. Key team members include Head - People Function: N. T.Head Of Supply Chain: S. S.Director And Co Founder: V. L.. Explore mCaffeine's employee directory with LeadIQ.

What industry does mCaffeine belong to?

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mCaffeine operates in the Personal Care Product Manufacturing industry.

What technology does mCaffeine use?

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mCaffeine's tech stack includes BitlyGoogleAmazon Web ServicesLeverGoogle HangoutsZoom.

What is mCaffeine's email format?

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mCaffeine's email format typically follows the pattern of . Find more mCaffeine email formats with LeadIQ.

How much funding has mCaffeine raised to date?

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As of August 2024, mCaffeine has raised $32M in funding. The last funding round occurred on Mar 29, 2022 for $32M.

When was mCaffeine founded?

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mCaffeine was founded in 2015.
mCaffeine

mCaffeine

Personal Care Product ManufacturingMaharashtra, India501-1000 Employees

We are a personal care brand, on a mission to add a caffeine rush to your lifestyle, getting you #UpForLife.

Co-founded by Tarun Sharma, Vikas Lachhwani, Vaishali Gupta, Mohit Jain, and Saurabh Singhal, our brand focuses on bringing the super ingredient Caffeine to everyday life of Millennials and Gen Zs in three forms: Energizing Coffee, Refreshing Tea and Indulging Chocolate.

Our portfolio comprises more than 95 caffeine-based products in multiple categories, with the major ones being Body Care, Face Care, Hair Care, Eye Care and Lip Care. We have plans to continuously add new launches to our portfolio.

We're addicted to the rush of energy, the surge of antioxidants, and the irresistible aroma that leaves you craving for more. But that's not all. We are the winners of the Nykaa Femina Beauty Awards 2022 for Best Choco Body Butter and Grazia India's Most Loved Brands 2021.

Our products are SLS and Parabens Free, FDA approved, Made Safe certified, have a zero plastic footprint, and are PETA certified. They are 100% Vegan & Cruelty-Free.


Visit us at www.mcaffeine.com

Section iconCompany Overview

Headquarters
B1, 401, Boomerang Kanakia, Chandivali, Andheri East Mumbai, Maharashtra 400072, Maharashtra 400072 IN
Website
bit.ly
NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
2015
Employees
501-1000

Section iconMedia & News

Section iconFunding & Financials

  • $32M

    mCaffeine has raised a total of $32M of funding over 7 rounds. Their latest funding round was raised on Mar 29, 2022 in the amount of $32M.

  • $100M$1B

    mCaffeine's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $32M

    mCaffeine has raised a total of $32M of funding over 7 rounds. Their latest funding round was raised on Mar 29, 2022 in the amount of $32M.

  • $100M$1B

    mCaffeine's revenue is in the range of $100M$1B

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