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Insights

Product Portfolio Diversification mCaffeine offers a wide range of caffeine-based personal care products in various categories such as Body Care, Face Care, Hair Care, Eye Care, and Lip Care. Leveraging this diverse product portfolio can appeal to a broader customer base and create upselling opportunities by introducing complementary products to existing customers.

Award-Winning Products The recognition received by mCaffeine for products like Best Choco Body Butter at Nykaa Femina Beauty Awards and as one of the most loved brands by Grazia India can be leveraged as a strong selling point. Highlighting these accolades in marketing campaigns can enhance brand credibility and attract new customers seeking award-winning beauty products.

Sustainability Focus With products that are SLS and Parabens Free, FDA approved, Made Safe certified, zero plastic footprint, PETA certified, and 100% Vegan & Cruelty-Free, mCaffeine has a compelling sustainability story. Emphasizing the eco-friendly and ethical aspects of the brand's products can resonate with environmentally conscious consumers, providing a unique selling proposition and potential competitive advantage.

Market Expansion Potential mCaffeine's presence in multiple categories and plans to continuously add new launches to its portfolio indicate an appetite for growth and innovation. Exploring new markets, both geographically and demographically, can open up avenues for expanding customer reach and driving sales growth. Targeted marketing strategies for new product launches can capture the interest of different customer segments.

Digital Technology Integration Utilizing a tech stack that includes Bitly, Google, Amazon Web Services, Lever, Google Hangouts, and Zoom signifies mCaffeine's commitment to leveraging digital tools for business operations. Sales teams can capitalize on these technological capabilities through data analytics, targeted advertising, virtual demos, and online engagement to streamline sales processes, enhance customer interactions, and drive online sales.

Similar companies to mCaffeine

mCaffeine Tech Stack

mCaffeine uses 6 technology products and services including Bitly, Google, Amazon Web Services, and more. Explore mCaffeine's tech stack below.

  • Bitly
    Marketing
  • Google
    Miscellaneous
  • Amazon Web Services
    Platform As A Service
  • Lever
    Recruitment Marketing
  • Google Hangouts
    Web Conferencing
  • Zoom
    Web Conferencing

Media & News

mCaffeine's Email Address Formats

mCaffeine uses at least 2 format(s):
mCaffeine Email FormatsExamplePercentage
First.Last@mcaffeine.comJohn.Doe@mcaffeine.com
77%
First@mcaffeine.comJohn@mcaffeine.com
23%
LastF@bit.lyDoeJ@bit.ly
75%
First.Last@bit.lyJohn.Doe@bit.ly
18%
First@bit.lyJohn@bit.ly
6%
Last@bit.lyDoe@bit.ly
1%

Frequently Asked Questions

Where is mCaffeine's headquarters located?

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mCaffeine's main headquarters is located at B1, 401, Boomerang Kanakia, Chandivali, Andheri East Mumbai, Maharashtra 400072, Maharashtra 400072 IN. The company has employees across 2 continents, including AsiaEurope.

What is mCaffeine's official website and social media links?

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mCaffeine's official website is bit.ly and has social profiles on LinkedIn.

How much revenue does mCaffeine generate?

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As of August 2024, mCaffeine's annual revenue reached $750M.

What is mCaffeine's NAICS code?

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mCaffeine's NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does mCaffeine have currently?

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As of August 2024, mCaffeine has approximately 501 employees across 2 continents, including AsiaEurope. Key team members include Head - People Function: N. T.Head Of Supply Chain: S. S.Director And Co Founder: V. L.. Explore mCaffeine's employee directory with LeadIQ.

What industry does mCaffeine belong to?

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mCaffeine operates in the Personal Care Product Manufacturing industry.

What technology does mCaffeine use?

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mCaffeine's tech stack includes BitlyGoogleAmazon Web ServicesLeverGoogle HangoutsZoom.

What is mCaffeine's email format?

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mCaffeine's email format typically follows the pattern of . Find more mCaffeine email formats with LeadIQ.

How much funding has mCaffeine raised to date?

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As of August 2024, mCaffeine has raised $32M in funding. The last funding round occurred on Mar 29, 2022 for $32M.

When was mCaffeine founded?

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mCaffeine was founded in 2015.
mCaffeine

mCaffeine

Personal Care Product ManufacturingMaharashtra, India501-1000 Employees

We are a personal care brand, on a mission to add a caffeine rush to your lifestyle, getting you #UpForLife.

Co-founded by Tarun Sharma, Vikas Lachhwani, Vaishali Gupta, Mohit Jain, and Saurabh Singhal, our brand focuses on bringing the super ingredient Caffeine to everyday life of Millennials and Gen Zs in three forms: Energizing Coffee, Refreshing Tea and Indulging Chocolate.

Our portfolio comprises more than 95 caffeine-based products in multiple categories, with the major ones being Body Care, Face Care, Hair Care, Eye Care and Lip Care. We have plans to continuously add new launches to our portfolio.

We're addicted to the rush of energy, the surge of antioxidants, and the irresistible aroma that leaves you craving for more. But that's not all. We are the winners of the Nykaa Femina Beauty Awards 2022 for Best Choco Body Butter and Grazia India's Most Loved Brands 2021.

Our products are SLS and Parabens Free, FDA approved, Made Safe certified, have a zero plastic footprint, and are PETA certified. They are 100% Vegan & Cruelty-Free.


Visit us at www.mcaffeine.com

Section iconCompany Overview

Headquarters
B1, 401, Boomerang Kanakia, Chandivali, Andheri East Mumbai, Maharashtra 400072, Maharashtra 400072 IN
Website
bit.ly
NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
2015
Employees
501-1000

Section iconMedia & News

Section iconFunding & Financials

  • $32M

    mCaffeine has raised a total of $32M of funding over 7 rounds. Their latest funding round was raised on Mar 29, 2022 in the amount of $32M.

  • $100M$1B

    mCaffeine's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $32M

    mCaffeine has raised a total of $32M of funding over 7 rounds. Their latest funding round was raised on Mar 29, 2022 in the amount of $32M.

  • $100M$1B

    mCaffeine's revenue is in the range of $100M$1B

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