Digital Marketing Mandan Parks & Recreation already uses WordPress and video platforms; there is a clear opportunity to enhance digital marketing and online registrations by integrating SEO-driven content, a modern marketing automation workflow, and optimized video campaigns for programs and events.

Online Booking With a lean staff, upgrading to an integrated online booking and facility rental system aligned with their current MySQL data and Microsoft 365 calendars can streamline registrations, reduce admin workload, and improve member engagement.

Data Analytics The existing data backbone (MySQL) can be modernized with dashboards and BI to track attendance, program profitability, and facility utilization, enabling data-driven planning for new programs and capital investments.

Cloud & Security Leverage Microsoft 365 for enhanced collaboration and security; propose managed services for email hygiene, backup, and device management to safeguard operations and support mobile staff at multiple facilities.

Sponsorship & Revenue There is potential to grow sponsorships, grants, and event revenues by offering end-to-end sponsorship management, ticketing, and digital marketing packages, leveraging their WordPress site and YouTube presence.